CBRE Acquires Leading 3D Tech Firm

CBRE Group, Inc, the world's largest commercial real estate company, this week announced its acquisition of Floored, Inc., a leading producer of SaaS (Software as a Service) solutions, including scalable, interactive 3D graphics technology for the real estate industry. The transaction took place for an undisclosed price.

Floored gives CBRE’s professionals and clients access to advanced technology, and significantly increases the company’s capabilities to develop technology innovations that enhance marketing and leasing of commercial properties.

“Many of our leading professionals and clients have been using Floored technology and are very excited about their solutions. It gives our professionals a powerful advantage in the marketplace, enabling them to configure, visualize and compare vacant space and arrange virtual tours.  Our clients will continue to have access to these, and future, powerful products.”

Floored’s two main existing SaaS products are:

Source: Floored.comFloored is a real estate technology business focused on 3D imaging. Using its 3D graphics engine, Luma, customers can build and model properties with stunning detail long before construction begins. For a lighter experience, users can log into Floored Lite for a rendering experience similar to Google Maps Street View.

Floored’s co-founders – Chief Executive Officer David Eisenberg, Chief Technology Officer Dustin Byrne and Vice President of Engineering Judy He – and their 36-person team of engineers, designers, 3D modelers and client support personnel will all join CBRE as part of the acquisition. Mr. Eisenberg will serve as SVP of Digital Enablement & Technology for CBRE’s leasing business (called Advisory & Transaction Services).

“We look forward to working with Dave, Dustin, Judy and their incredibly talented team to develop other innovative capabilities to enable exceptional outcomes for our clients. This will also give us momentum in tapping into the New York digital talent base,” Ms. Dhandapani said.

“We have worked very hard over the past four years to invent groundbreaking technology for commercial real estate,” said Mr. Eisenberg. “We couldn’t be more excited to bring this innovation to the industry’s premier, globally integrated commercial real estate services and investment firm. Together we will build powerful advantages for CBRE’s clients.”