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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>Property fund mangers CorVal have recently sold a North Sydney Office Tower for an estimated $58 million.</p><p>As reported in <em>The Australian Financial Review, </em>the building at 140 Arthur Street was bought by HK Realway, backed by a private investor based in Hong Kong.</p><p>The tower has 16 storeys, with a net lettable area of more than 8300 square metres and parking for 84 cars.</p><p>The property was sold through Knight Frank agents, with their information memorandum noting the site could be developed into a residential building with up to 250 serviced apartments or as a hotel and motel under the current B3 zoning.</p><p></p><p><strong>ALSO SEE: Sydney&#x27;s Skyline Set to Rise</strong></p><p></p><p>HK Realway owns a number of large towers in the Sydney area including the Cinema Centre Car Park in the CBD and has recently purchased another office tower at 309 George Street from Abacus Property for $112.3 million.<br>[googlemaps https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d6628.25783588587!2d151.20412613666878!3d-33.834785839297965!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6b12aeed5461ebfb%3A0xe6e43378b66e039!2s140+Arthur+St%2C+North+Sydney+NSW+2060!5e0!3m2!1sen!2sau!4v1433293680985&amp;w=600&amp;h=450]</p></div></div></div></div></div>

Property fund mangers CorVal have recently sold a North Sydney Office Tower for an estimated $58 million.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>Land &amp; Homes Group Limited has entered into a conditional agreement to acquire 100 Barry Parade, Fortitude Valley for $20 million.</p><p>Barry Parade represents the company’s second acquisition in Brisbane, and follows the recent requotation of Land &amp; Homes on the Australian Stock Exchange.</p><p>The Barry Parade acquisition is a further step in the company’s plan to establish itself as a real estate developer in inner Brisbane and the broader South East Queensland region in the short to medium term.</p><p>The 100 Barry Parade site is currently comprised of a number of single storey commercial/industrial units together with an operational services station, and is occupied by three tenants on a monthly holdover. The company considers it to be a prime residential apartment location located on the edge of Fortitude Valley, Spring Hill and the Brisbane CBD. It is within easy walking distance of the city and its major retail and entertainment offerings, employment nodes, several schools, and has a variety of transport options available to it.</p><p>The Barry Parade acquisition fits strategically within Land &amp; Homes&#x27; preferred property development model to develop quality, medium to high-density residential apartments for an expanding market in a strong sustainable growth region.</p><p>There is an existing Development Approval approval in place for a 25 storey, two tower development of up to 566 residential units, which LHM intends to revise.</p><p>Working with its locally-based architects and designers, LHM is reviewing the feasibility of two more efficient and more elegantly designed towers, including a larger overall podium area. The revised development is proposed to involve a much simpler structure with a reduced overall footprint when compared to the current approved scheme.</p><p>If approved, the revised lower density scheme would provide the following accommodation profile:• a two tower development of around 400-450 one and two bedroom apartments;<br>• around 1135sqm of ground floor retail facilities<br>• approximately 340 car parking spaces over 5 basement levels.</p><p>LHM intends to finance the acquisition through a combination of debt and equity.</p><p>A deferred settlement of 31 October 2016 will give LHM sufficient time to arrange funding before the site’s proposed development in 2017, as well as to revise the project’s design and secure the amended approvals required.</p><p></p></div></div></div></div></div>

Land & Homes Group Limited has entered into a conditional agreement to acquire 100 Barry Parade, Fortitude Valley for $20 million. Barry Parade repres

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>Adelene Teh is making a name for herself on the Melbourne property scene after launching Gardenhill - the first development in Australia to have its own dog off leash park—earlier this year.</p><p>The daughter of Malaysian developer, Datuk Teh Kean Ming, Teh has attributed much of her passion and interest in the property industry from her father who has been in the sector for over 35 years.</p><p>After graduating from the University of Melbourne with a Master's degree in architecture she co-founded Beulah International, which is rapidly moving from boutique developments to a series of high profile projects, continuing their mission to deliver exception luxury homes to the Australian market.</p><hr><strong style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" data-mce-style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"><br></strong><strong>How did you get your start in property development?</strong><p>I was born and raised in Malaysia and my father was, and still is, in the property development and construction industry. I then moved to</p><p>Australia&nbsp;and completed my Master’s degree in architecture. I attribute a lot of my interest in property and design to my father, who is incredibly dedicated and passionate about what he does.</p><p>I have always been passionate about creating something from nothing, and seeing ideas come to life.</p><p>Changing the built environment and improving the community’s lifestyle and amenities was something that really appealed to me, so therefore there was no better way to achieve this than to be a property developer myself! <br></p><p><strong>What drives you – has there been someone or something that has inspired your career?&nbsp;</strong></p><p>My father has been a huge inspiration to me and has greatly influenced my career path.</p><p>He has been in the property development and construction industry for over 35 years and growing up; he would take me for walk-throughs on project sites and explain the details to me.</p><p>What drives me today is seeing a built product, something that adds value to the surrounding landscape as well as to the lives of the residents. <br></p><p><strong>As a developer, how do you set yourself apart from other companies? </strong><br></p><p>By not being afraid to push the boundaries.&nbsp;Our vision as a developer has always been to&nbsp;transform a space&nbsp;into something people will enjoy and something that will add value into their lives, rather than just use.</p><p>It’s in our culture to always push the boundaries and not accept what’s considered normal and safe. My dad has always tried to do things differently and that’s what inspired us to put a dog park in our Gardenhill development.</p><h4>What are some of the challenges you have faced in your industry? <br></h4><p>It’s been challenging to try and be different and innovative in the industry to set ourselves apart, while still maintaining and balancing the overall cost, the quality of the project and the project's timeline.</p><p>It’s also challenging trying to balance the affordability from a buyer’s point of view, while getting the best outcome/value for our clients.</p><p>Also as a young female developer in a male dominated industry who are experts in their own respective fields, it’s sometimes difficult to get what we want and achieve our vision, while coming up against different individual opinions and interests.</p><p><strong>What projects do you have in the pipeline now? </strong><br></p><p>We are currently planning a few projects in the eastern suburbs, unfortunately these are confidential at the moment.</p><div id="34IPMHD3TyLI8L3UMU1hFC"><picture><img src="//images.ctfassets.net/8pr762qjocl3/qooNbTKoS0Jm0OnnekwMt/581f981cb9c29b18fbc354daa191dd96/Ironside_Hallmark_1600x900_Pixels_02_landscape_small.jpeg" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/qooNbTKoS0Jm0OnnekwMt/581f981cb9c29b18fbc354daa191dd96/Ironside_Hallmark_1600x900_Pixels_02_landscape_small.jpeg"></picture><div>▲ Hallmark features 32 large-scale luxury residences over five storeys, designed by Fender Katsalidis.<br>&nbsp;</div></div><p><strong>What is your favourite project that&nbsp;you’ve developed and why?</strong></p><p>My own home which I have designed myself as it is my own personal space where I unwind, relax and gain inspiration; and is special to me as I’ve handpicked everything myself and designed it to reflect my own personal taste, without having to worry about what others would or wouldn’t like.&nbsp;<br></p><p><strong>What has been your career highlight? </strong><br></p><p>My career highlight so far has been starting Beulah International with my other cofounder and working incredibly hard towards achieving our vision, and although we are quite young and fresh to the industry, we’ve been getting great feedback and results and we’re very encouraged by that. We believe this is just the beginning for the company, and can’t wait to contribute more and see more of our work make an impact.<br></p><p><strong>What piece of advice would you give yourself? </strong><br></p><p>I think whenever you're starting something new, whether it be a new development, a new business venture or even a change of pace, there's always going to be apprehension due to the unknown.</p><p>The biggest problem when starting something new is to avoid being swayed by others' thoughts and opinions, as ultimately, you know yourself the best and if you want something, you just need to give it all you've got.</p><p>I would tell myself to listen to my gut instinct more sometimes, but so far I am thankful everything has been going well and I'm really enjoying the path I'm currently on. <br></p><p><strong>What’s your&nbsp;long-term vision for your company? </strong><br></p><p>Our long-term vision is to be one of the leading property developers in the industry, on a worldwide scale. Our vision is&nbsp;dedicated to&nbsp;creating quality developments that will change people’s lives, the community and the surrounding landscape.</p><p><strong>Apart from those by your own company, what do you think are the best projects in the world at the moment?</strong></p><p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, Cantarell, &quot;Open Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif;">The project my father incepted: the Light - An award winning waterfront development in Penang that features a&nbsp;big&nbsp;self-sustaining marine ecosystem, the first of its kind in a residential setting.</span></p></div></div></div><div><p>The Highline in New York - converting old unused railroad into a public park&nbsp;which has become such a big part of people’s lives there. It&nbsp;is such a clever idea and&nbsp;I love the idea of turning something old and unused into something that has added so much value in the community and people’s lives. It’s&nbsp;also&nbsp;really beautiful to visit. <br></p><p><strong>Where do you think the development industry will be&nbsp;five years from now? </strong><br></p><p>I think&nbsp;it will&nbsp;definitely&nbsp;shift more towards&nbsp;different types of&nbsp;apartment living, because of the urban lifestyle and shifting lifestyle needs towards activity zones, or inner city hubs. I think there will be more competition as&nbsp;well as&nbsp;overseas developers come into the Australian market, which would also result in more creativity and innovation within the industry,&nbsp;and will&nbsp;ultimately create better world-class products&nbsp;for the people. <br></p><p><strong> What or whom have you learned the most from? </strong><br></p><p>Captains of the industry and seeing and learning what they have done in the past, as well as gaining inspiration from projects in other parts of the world. </p><p>I’ve also learned from business leaders and entrepreneurs in other industries, especially the younger leaders. Daniel and Justine Flynn of Thankyou Group are personal friends of ours and hearing their story again and again is always very inspiring to me, and gave us the confidence to start our own thing. <br></p><p><strong>What do you like to do to relax? </strong><br></p><p>Movies definitely,&nbsp;lots and lots of them! As well as travelling. <br></p><p><strong>What are three books that have either influenced you professionally or personally?</strong></p><p>'The Blessed Life' by Robert Morris.<br>'Extraordinary' by John Bevere3.<br>'Power of Less' by Leo Babaota.<br><br><strong> What is a website or blog that you visit often?</strong></p><p>Dezeen, archdaily. I also follow various architecture/design related Instagram accounts and Pinterest.</p><p>I also enjoy lifestyle sites like timeout and broadsheet to keep myself in the loop of what’s happening in Melbourne in the food/art/music scene, and knowing where the next new rooftop&nbsp;café or cinema&nbsp;is.</p></div></div></div>

Adelene Teh is making a name for herself on the Melbourne property scene after founding Beulah International and launching her first development, Greenhill.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>Billionaire <strong>Lang Walker</strong> has won the right to develop a key waterfront site in Queensland owned by state and local governments with a value of more than $1 billion.</p><p></p><p><a href="http://www.walkercorp.com.au/"><strong>Walker Corporation</strong></a> was selected as the preferred development partner with the <strong>Newman government</strong> and <strong>Redland City Council</strong> for the transformation of 109 hectares of prime Moreton Bay waterfront land.</p><p></p><p>“The government here in Queensland are a little bit more conscious of getting development kick-started,” Mr Walker said.</p><p></p><p>“If the government keep the development approval processing going as normal we could be breaking ground here mid next year.”</p><p></p><p>The prime waterfront land is subject to the rules of what is called a “priority development area”.</p><p></p><p>The expectation is that the land will be developed for up to 1200 dwellings as well as commercial and retail space and marinas with up to 250 berths.</p><p></p><p>The land holdings, split into two, include Toondah Harbour and Weinam Creek.</p><p></p><p>Mr Walker said he was particularly attracted to the sites because they had already gone passed the community consultation phase.</p><p></p><p><strong>State Member for Redlands Peter Dowling</strong> said government and council listened to the community and worked to ensure public open space was protected and improved.</p><p></p><p>Walker Corporation - which is currently undertaking a waterfront development in Johor, Malaysia, with a potential end value of $5 billion - beat seven other bidders for the Redlands development.</p><p></p><p>Mr Walker said he thought his reputation for developing waterfronts in Malaysia and Sanctuary Cove on the Gold Coast, as well as the King Street Wharf in Sydney, had a major part to play in his being selected.</p></div></div></div></div></div>

Lang Walker, of Walker Corporation, has won the right to develop a key waterfront site in Queensland owned by government with a value of over $1 billion.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>As Governments state and federal begin grappling with harsher budget realities and an electorate disinterested in listening when it comes to the necessity of budget cuts or asset privatisation, it becomes increasingly likely that Australia will follow the New Zealand path and raise the GST. This could hit housing especially hard because of the way new housing is taxed.</p><p>[tweet_box]OPINION: &quot;it becomes increasingly likely that #Aus will follow the #NZ path and raise the #GST &quot; #tax #property[/tweet_box]First, let’s recap on the current GST. First proposed in 1985 by Labor Treasurer Paul Keating, it was dropped for political expediency. Then in 1991, it was again proposed by Dr John Hewson as Federal Liberal Opposition Leader, but the GST died a quick death at the hands of interviewer Mike Willisee (and Paul Keating), who asked a pointed question about the icing on a cake. Hewson stumbled, momentum was lost, and Hewson lost the election. We didn’t see the GST return until Liberal Prime Minister John Howard took the proposal for the GST and major tax reform to an election in 1998, and won.</p><p>The GST, introduced in 2000, was originally to apply to pretty much everything, but lobbying by the Democrats (mainly) led to a negotiated GST which didn’t apply to things like fresh food, or books. The other part of the negotiation was with the states, who in return for receiving 100 per cent of the revenues created by the GST, promised to abolish a range of taxes, stamp duty included.</p><p>That’s where the housing equation comes in. Stamp duty on housing sales is a huge impost and a disincentive to more freely trading real estate. It’s also a big money earner for the states, but so was the GST. The GST revenue would have exceeded what the states then received from stamp duty, hence the agreement.</p><p>[urbanRelatedPost][/urbanRelatedPost]That may well have worked, but they all broke that promise. The states kept stamp duties and other taxes they had promised to abolish, and also said ‘thanks very much’ for the new rivers of gold in the form of GST revenues. As a result, new housing immediately had 10 per cent added to its price, while any compensation in the form of abolished stamp duties didn’t eventuate.</p><p>Take a modest $500,000 new home or home unit in Australia today. The purchaser – in addition to various local and state infrastructure charges – is paying 1/11th of that purchase as GST. That’s around $45,500 in GST going to the states - a very big tax bill on a single purchase. Plus, depending on the state, there’s anywhere from around $10,000 or $20,000 in stamp duty. Many first home buyers are exempt from stamp duty, but the nature of grants and exemptions vary.</p><p>Those exemptions also apply to second hand homes, while the GST only applies to new homes (houses or units). Plus, infrastructure levies and other ‘developer costs’ only apply to new housing, not to existing or second hand stock. Already new housing is punitively taxed whereas second hand stock isn’t, via the GST and via other state or local charges on infrastructure.</p><p>What happens if governments turn to an increase in the GST to fill multiple budget black holes? Plenty are talking about it, as are plenty of economists. Many will argue it’s a good thing, but it isn&#x27;t if you’re in the market for a new home (as opposed to second hand), or if you’re a developer creating new housing stock.</p><p>If the GST was raised to 15 per cent - as many suggest – our $500,000 property jumps by nearly another $23,000 overnight. A second hand house sitting right next door experiences no change in tax treatment. So the new home buyer is now paying $522,727 for our hypothetical house, of which now $68,100 is GST. Add to that the various infrastructure charges, duties, charges and various taxes or levies, and people buying a new house in this scenario could easily be paying well over $150,000 in total taxes on their new home.</p><p>Housing in Australia is expensive enough as it is. Failing to create a healthy volume of low cost new housing supply, rather than stoking the already hot fires of the existing second hand property market, has worried a lot of people from the Reserve Bank Governor down.</p><p>If changes to the GST in the form of an increased rate are allowed to go ahead without some balance being restored to the new versus second hand treatment of our housing stock, it is likely that genuine new housing supply (as opposed to investor product though even this would suffer) will stall further. Unless I’m wrong, and an extra $23,000 tax bill on a single transaction isn’t something that bothers people these days.</p><p></p><p><em>Ross Elliott has spent close to 30 years in real estate and property roles, and was formerly a State Executive Director and Chief Operating Officer of the PCA, as well a national executive director of the Residential Development Council. He has authored and edited a number of research and policy papers. More at www.rosselliott.com.au</em></p></div></div></div></div></div>

As Governments state and federal begin grappling with harsher budget realities and an electorate disinterested in listening when it comes to the neces

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p><strong>The Developer’s Situation</strong><br>A property developer based in the South Coast region of NSW was having difficulty securing funding for a development in the Shoalhaven region.  The DA approved site was for 16 residential strata villas and a café.  The villas are “tourist” short stay, pursuant to the zoning, which is SP3 Tourism.</p><p>After initially seeking bank funding the developer was faced with a stalled project when the bank had issues, mostly related to the “short stay” nature of the zoning.</p><p>Having come across Development Finance Partners (DFP) via LinkedIn, a meeting was arranged and DFP were engaged to expedite a funding solution that met the client’s requirements.</p><p>DFP recommended the client order a commercial arm’s length valuation which would provide definite project feasibility numbers to work by, and which would provide support for the development.  DFP recommended a valuation firm that was well recognised and on the panel of a wide range of lending institutions.  The valuation confirmed what the developer had already identified through his own research, that the South Coast region had a shortage of short stay accommodation within close proximity to the beach.</p><p>DFP were able to source private funding and following a review of the valuation and the completion of due diligence were able to produce a land bank funding proposal in the first instance which would be subsequently refinanced by a construction facility.</p><p><strong>The Outcome</strong></p><p><br>DFP completed a funding proposal for a land bank facility for six months. This enabled the developer to secure the site, commence preliminary works and marketing to enable presales to underpin a construction facility.  Once this was achieved, the subsequent refinance into a construction facility would be underpinned by evidence of a market for the end product (of which there was a shortage of stock in this location).</p><p>DFP secured an offer for funding of the site within one week of receipt of the valuation and settlement has now been completed.</p><p>The developer, Tom Bishop, said, “Thanks to Development Finance Partners our project has secured funding in a regional area zoned for tourist use. To date DFP have been nothing short of a pleasure to deal with. They have been willing to spend time to understand the finance requirements with restrictions and to put a workable funding option together that would not be an option with any of the major banks. I look forward to continuing our relationship on this project and others.”</p></div></div></div></div></div>

Development Finance Partners were able to arrange development finance for a stalled project due to tourism zoning restrictions.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p><strong>As revealed in the latest Census reports, it’s very clear that with the growing population and the increased opportunities in metropolitan areas, a large portion of Australians are choosing to live in inner-city apartments.</strong></p><p> </p><p></p><p>Nationally, seven in 10 people are opting to reside closer to work. This should come as no surprise then when there has been a rise in popularity of both serviced and corporate accommodations, with this sector accounting for approximately 30-35% of all inner-city apartments (within a two kilometre radius of the city). </p><p></p><p>This means more businesses and travellers are looking for high-quality accommodation to create a home away from home, often for days, weeks or even months at a time. </p><p></p><p>There are important questions to ask: what does this mean for developers? What do developers need to consider when creating the marketing campaign for the property? </p><p></p><p>It is important to have a comprehensive understanding of the motivations of buyers. Developers need to incentivise potential buyers and show the benefit of what a property has to offer such as location, amenities, design and infrastructure as these will all ultimately lead to a profitable outcome.</p><p><strong>Quality</strong></p><p></p><p>Quality is king. It’s key to attracting buyers and there’s only so much you can do with a property that’s not quite up to standard. Whether you’ve hit the jackpot or not often comes down to location and design. </p><p></p><p>In order to effectively market a property to a buyer, developers need to understand what buyers want and be able to sell the lifestyle they (and in turn their potential tenants) could have if they sign on the dotted line. This element of lifestyle is incomplete without the right design and a customised furniture package like PPS Tailored Furniture Solutions provides can bring the apartment to life and enhance your prospects. People are looking for unique solutions.</p><p></p><p>PPS Managing Director, Marc Conias says developers should consider the layout and location of the apartment and what kind of furnishings the apartment needs to create an inviting and welcoming space. </p><p></p><p>“Buyers and renters often seek something that’s tasteful without going overboard, bright and light is best, whilst matching the internal finishes of the Apartment. Correct sizing of the furniture sitting within the space is also critical.” Mr Conias said.</p><p></p><p>Fitting out a unit or apartment with the right furniture will not only transform each room, but also provide financial benefits to buyers who may decide to rent out their property as this can increase rental yield. </p><p></p><p>Tenants seeking a fully-furnished property to reside in for a short or extended stay, will most likely prioritise the comfort, the convenience and the ability to walk into the property and feel like they’re at their second home rather than just a building that is appealing on the outside. Which leads us to…</p><p><strong>Think like a buyer and ask, “What are the benefits?”</strong></p><p></p><p>A large portion of units being purchased are investment properties and not owner-occupied. Due to this, buyers who are looking to invest are looking for the most profitable and savvy business decision they can make. </p><p></p><p>The increase in developments catering for short and extended stays provides more choice for tenants offering them a more personalised living experience and giving the buyer a plethora of benefits, which the developer needs to position front-and-centre. This includes: a fixed and guaranteed rental income; lower fees – no management fees resulting in a higher return; maintenance taken care of, and one of the best benefits of all – a greater appeal to tenants.</p><p></p><p>With the rise in popularity of investors turning to serviced/corporate accommodation, it’s crucial for developers and property marketers to set their properties apart rather than drowning in a sea of choices available to prospective buyers.</p><p></p><p>PPS is one of Australia’s leading providers in quality furniture package solutions for high-density residential developments, hotels, resorts, serviced apartments and retirement villages across Australia. PPS has provided tailored furniture package solutions to developers, marketers, investors and property managers in numerous high profile residential, hotel and resort development across Australia.</p><p></p><p>With more than 40 years’ combined experience in property development, project management, furniture design, manufacturing and importing, PPS offers a unique, comprehensive furniture solution for the industry with all furniture packages custom made and sourced from multiple factories around the world.</p><p></p><p>PPS is a proud member of the Urban Development Institute of Australia (UDIA) and are the industry leaders in turn-key furniture packages and Hotel FF&amp;E.</p><p></p><p>To find out more about PPS, head to <a href="http://www.perps.com.au">www.perps.com.au</a><strong>The Urban Developer is proud to partner with PPS to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.</strong></p></div></div></div></div></div>

As revealed in the latest Census reports, it’s very clear that with the growing population and the increased opportunities in metropolitan areas, a la

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p></p><p>In the rapidly evolving world of digital, it is easy to get caught up in the latest trend or the new gadget.</p><p>Never before has there been so much noise. Laptops, smart phones, tablets and other devices make it easier to connect with those vying for our attention and there are literally millions of new messages generated daily all adding up to a lot of competition for attention.</p><p>Creative Strategy firm <strong>Blirt</strong> believes people are often forgotten in the rush to introduce the latest technology.</p><p></p><p><strong>Blirt Partner Andrew Erwin</strong> says understanding the customer’s individual path and experience led the creative group to deploy a marketing automation platform that treats people like people. We map the customer journey to ensure customers not only have a successful experience but return to do business time and time again as a satisfied repeat buyer.</p><p>“Blirt deploys marketing automation platforms to gain results. We attract and nurture new leads, all in a truly automated system that supports inbound activities like blogging, public relations, social and partnered content while also catering to outbound advertising, display advertising, email, paid content and searches.”</p><p>The irony is that while marketing automation is itself considered the fastest growing marketing technology, unlike some, it’s directly linked to understanding people - the people who can make your property venture profitable and sustainable. And the investment is well worth the effort with research showing that 75% using marketing automation see a ROI within 12 months and almost half within six months.</p><p>“At Blirt we see the customer journey like a series of cogs. They are strategic moving parts brought together to create a dynamic process where value is created and exchanged between you and your customer. The customer journey is mapped to bring clarity to the steps where the barriers to purchase need to be overcome to result in a transaction and more importantly fulfilment,” said Mr Erwin.</p><p>The oil for the cogs is information. Information delivered through the automation process using the right key messages through the correct channels. Blirt’s COGS are further understood and brought to life as <strong>C</strong>ontact, <strong>O</strong>pportunity <strong>G</strong>ain and <strong>S</strong>ervice.</p><p>“Contact refers to those opportunities where we can contact or reach potential customers and provide them with a solution to their problem. It’s not only about visibility and placement but it’s about language. Opportunity is the stage when the customer is digging deeper to evaluate and assess their options. It’s a critical step because the right answers at the right time may nudge them towards you rather than your competitors.”</p><p>Mr Erwin said the Gain was perhaps the most important part in the process because it was where the value exchange happened. Both you and your customer need to experience value in the transaction. As a developer you may achieve ‘value’ on settlement and that makes sense or you wouldn’t be in the business.</p><p>“Your customer may see their value proposition in turning the house into a home, being closer to work and local schools, having great neighbours in a community that cares or on an increase in capital value. But whatever their point of value the process aims to ensure it is achieved and recognised so that the customer returns to the the Gain step in the process because of their trust in you. It represents a win win because your customer is now loyal and will come knocking on your door knowing you have the solution to their future property problem without having to repeat earlier steps. And because you as a developer have delivered them value they have faith that you will deliver it again.”</p><p>Blirt believes that understanding the customer journey and automatically delivering the messages to remove boundaries at the right stages in the process are crucial elements in the growth of any customer focussed business. “What makes our automation platforms all the more compelling is that we believe in transparency so that our clients clearly understand the real cost to meet business revenue targets including web visits, conversion rates on marketing spend, the true cost of every lead that results in revenue and the total revenue delivered for the marketing spend.</p><p>“We deliver a truly measurable process to help you grow your business and to remain successful in a market that has never been more competitive. Our <strong>ROI calculator</strong> helps property developers and marketers understand how much they need to spend to drive the sales funnel.”</p><p>Blirt is a creative strategy group headquartered in Queensland with offices in Brisbane, the Gold Coast and Melbourne and servicing clients all over Australia.</p><p> </p><p></p><p><em>This article has been prepared in partnership with Blirt and TheUrbanDeveloper.com team.</em></p><p></p><p></p></div></div></div></div></div>

Understanding customer’s individual paths and experiences led Creative Strategy firm Blirt to deploy a marketing automation platform that treats people like people.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cell-sm-6 cx12"><div class="ci cl"><p><br><em>Image: John Gollings. University South Lawn Underground Car Park by Loder and Bayly in association with Harris, Lange and Associates. </em><br></p><p><br><strong>The Australian Institute of Architects have revealed the shortlist for one of the highest honours in Australia&#x27;s architectural community.</strong></p><p></p><p>The institute received a record 983 entries across 14 different categories of design.</p><p>Jury chair and Immediate Past President Ken Maher said the entries exemplified &quot;the positive impact architecture has on our cities, towns and landscapes&quot;.</p><p>&quot;Of course, the exceptional projects we visited represent only a small part of this contribution, much of which goes unrecognised,&quot; he said.</p><p>&quot;Reflecting on the state of architecture as observed from the visits, we were heartened by the maturity, creativity and accomplishment demonstrated by the profession across the board, from well-recognised practitioners to emerging practices and younger architects.</p><p>&quot;The remarkable testimonies from clients were touching – many revealed that they had gained a true understanding of the value of architecture through undertaking their projects,&quot; Maher said.</p><p>Following the Chapter Architecture Awards presentations earlier in the year, 205 entries were eligible for national judging and the jury has today revealed their shortlist of 72 projects ahead of the awards ceremony.</p><p>Keeping pace with the recent apartment construction boom, particularly along the eastern seaboard, there was a record number of projects in the Residential Architecture – Multiple Housing category on the shortlist.</p><p>A large number of educational projects were also selected by the jury for &quot;inventive design thinking that has expanded the pedagogic and experiential agendas&quot;.</p><p>Maher was joined on the jury by Mel Bright, Lawrence Nield, Sue Dugdale and Peter Maddison.</p><p>Launching on World Architecture Day, Monday 2 October, the annual People’s Choice Award will once again give members of the public the opportunity to vote for their favourite residential project from the shortlist.</p><p>The 2017 winners of the National Architecture Awards will be announced at Albert Hall in Canberra on Thursday 2 November.<br>Full shortlist<br>Commercial Architecture<br></p><ul> <li><p>NewActon Nishi by Fender Katsalidis Architects (ACT)</p></li><li><p>Sydney Processing Centre by Genton Architecture (NSW)</p></li><li><p>TarraWarra Cellar Door by Kerstin Thompson Architects (Vic)</p></li><li><p>The EY Centre by fjmt (NSW)</p><p> The 6-star FJMT-designed EY building[/caption]</p></li><li><p>Willinga Park by Cox Architecture (ACT)</p></li></ul><ul> <li><p>Albert Park College Environmental Arts Hub by Six Degrees Architects (Vic)</p></li><li><p>Arts West, University of Melbourne by ARM + Architectus (Vic)</p></li><li><p>East Sydney Early Learning Centre by Andrew Burges Architects in association with the City of Sydney (NSW)</p></li><li><p>Mt Alvernia College Anthony and La Verna Buildings by m3architecture (Qld)</p></li><li><p>St Joseph’s Nudgee College Hanly Learning Centre by m3architecture (Qld)</p></li><li><p>The Grimwade Centre For Cultural Materials Conservation – The University of Melbourne by Jackson Clements Burrows Architects (Vic)</p></li><li><p>UQ Forgan Smith Building – TC Beirne School of Law and Walter Harrison Library Refurbishment by BVN (Qld)</p></li></ul><ul> <li><p>17 Wylde Street by Aaron M Bolot (NSW)</p></li><li><p>University South Lawn Underground Car Park by Loder &amp; Bayly in association with Harris, Lange and Associates (Vic)</p></li></ul><ul> <li><p>100 Harris Street by SJB (NSW)</p></li><li><p>Albert Park College Environmental Arts Hub by Six Degrees Architects (Vic)</p></li><li><p>Captain Kelly’s Cottage by John Wardle Architects (Tas)</p></li><li><p>Embassy of Sweden by Guida Moseley Brown Architects (ACT)</p></li><li><p>Juanita Nielsen Community Centre by Neeson Murcutt Architects Pty Ltd in association with City of Sydney (NSW)</p></li></ul><ul> <li><p>Canberra Airport – International by Guida Moseley Brown Architects (ACT)</p></li><li><p>Indigo Slam by Smart Design Studio (NSW)</p></li><li><p>Slack Melbourne Office by Breathe Architecture (Vic)</p></li><li><p>The Gipson Commons, St Michael’s Grammar School by Architectus (Vic)</p></li><li><p>UQ Forgan Smith Building – TC Beirne School of Law and Walter Harrison Library Refurbishment by BVN (Qld)</p></li></ul><ul> <li><p>Amanemu by Kerry Hill Architects (Japan)</p></li><li><p>International Centre for Interdisciplinary Science and Education (ICISE) by Studio Milou Singapore (Vietnam)</p></li><li><p>SkyVille @ Dawson by WOHA (Singapore)</p></li></ul><ul> <li><p>Act for Kids Child and Family Centre of Excellence by m3architecture (Qld)</p></li><li><p>East Pilbara Arts Centre by Officer Woods Architects (WA)</p></li><li><p>Juanita Nielsen Community Centre by Neeson Murcutt Architects Pty Ltd in association with City of Sydney (NSW)</p></li><li><p>Orange Regional Museum by Crone (NSW)</p></li><li><p>Sunshine Coast University Hospital by Architectus Brisbane and HDR Rice Daubney as Sunshine Coast Architects (Qld)</p></li><li><p>The Globe by Brian Hooper Architect and m3architecture (architects in association) (Qld)</p></li><li><p>Victorian Comprehensive Cancer Centre by sthDI+MCR (Vic)</p></li></ul><ul> <li><p>Annandale House by Welsh + Major Architects (NSW)</p></li><li><p>Burleigh Street House by ME (Qld)</p></li><li><p>Captain Kelly’s Cottage by John Wardle Architects (Tas)</p></li><li><p>Dornoch Terrace House by James Russell Architect (Qld)</p></li><li><p>Jac by panovscott (NSW)</p></li><li><p>Little Sister’s House by Candalepas Associates (NSW)</p></li><li><p>Sorrento House by Figureground Architecture (Vic)</p></li></ul><ul> <li><p>Cape Tribulation House by m3architecture (Qld)</p></li><li><p>Coogee House by Chenchow Little (NSW)</p></li><li><p>D’Entrecasteaux House by room11 (Tas)</p></li><li><p>Dark Horse by Architecture Architecture (Vic)</p></li><li><p>Mitti Street House by James Russell Architect (Qld)</p></li><li><p>Rose House by Baracco+Wright Architects (Vic)</p></li><li><p>Tamarama House by Durbach Block Jaggers Architects (NSW)</p></li><li><p>Tent House by Sparks Architects (Qld)</p></li></ul><ul> <li><p>88 Angel St by Steele Associates Architects (NSW)</p></li><li><p>Crown 515 by Smart Design Studio (NSW)</p></li><li><p>President Avenue by Candalepas Associates (NSW)</p></li><li><p>RMIT Bundoora West Student Accommodation by Richard Middleton Architects (RMA) (Vic)</p></li><li><p>Solis: Little Bay Apartments by Fox Johnston (NSW)</p></li><li><p>St Joseph’s Nudgee College Bathersby Boarding Village by m3architecture (Qld)</p></li><li><p>Tropology for DHA by Troppo Architects (NT)</p></li></ul><ul> <li><p>Lizard Log Amenities by CHROFI (NSW)</p></li><li><p>North Bondi Amenities by Sam Crawford Architects with Lymesmith (NSW)</p></li><li><p>Studio for Indigo Jungle by Marc&amp;Co (Qld)</p></li><li><p>The Piano Mill by Conrad Gargett (Qld)</p></li></ul><ul> <li><p>88 Angel St by Steele Associates Architects (NSW)</p></li><li><p>Central Park Sydney by Tzannes and Cox Richardson and Forster + Partners (NSW)</p></li><li><p>Gen Y Demonstration Housing Project by David Barr Architect (WA)</p></li><li><p>Mt Alvernia College Anthony and La Verna Buildings by m3architecture (Qld)</p></li><li><p>Sunnybanks House by Core Collective Architects (Tas)</p></li><li><p>South East Water by BVN (Vic)</p></li></ul><ul> <li><p>Central Park Sydney by Tzannes and Cox Richardson and Foster + Partners (NSW)</p></li><li><p>Frank Bartlett Library and Moe Service Centre by fjmt (Vic)</p></li><li><p>Kensington Street Precinct by Tonkin Zulaikha Greer Architects (NSW)</p></li><li><p>The Goods Line by ASPECT Studios with CHROFI (NSW)</p></li></ul><ul> <li><p>Arts West, University of Melbourne by ARM + Architectus (Vic)</p></li><li><p>Lizard Log Amenities by CHROFI (NSW)</p></li></ul></div></div><div class="cell cell-sm-6 cx12"><div class="ci"></div></div></div></div></div>

The competition for the best in Australian architecture has reached 983 entries, for Australian Institute of Architects’ National Architecture Awards.

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<div class="row" data-reactroot=""><div class="cell cs12 cx12"><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p>Riverside Marine has gained developmental approval for Stage One of its Skyring Riverside development at 17 Skyring Terrace Newstead on October 4, after a successful ‘last minute’ request by Body Corporate identities for historical buildings at the Riverside Coal Transport Company site to be listed as a heritage site. Architectural firm Popov Bass has listed the development on its website as &#x27;Riverside 7 Apartments&#x27;.</p><p>The redevelopment of the entire site at 17 Skyring Terrace will incorporate &quot;multiple dwellings, short-term accommodation, food and drink outlet, indoor sport and recreation, offices and shops&quot; including a dedicated &#x27;RiverWalk&#x27;.</p><p>According to the development&#x27;s Assessment Report lodged in August 2015, in summary, the proposal comprises:• Two eight storey mixed use buildings (&#x27;Stage 1’ and ‘Stage 2’) having five storey podiums and 3 additional storeys reflecting a tower footprint above;</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-11.19.05-AM.png" width="1157"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>• A contribution to the RiverWalk along the Brisbane River frontage of the site; and• A 20m wide publicly accessible (privately owned) shared access area (which follows an extended alignment of Helen Street through the site to the Brisbane River) providing access to this development and future development, services for the development sites, a landscaped public realm and a connection to the Brisbane River.</p><p>The proposal is intended to include a balanced mix of one, two and three bedroom apartment configurations supporting housing choice and diversity. The mix of apartment configurations includes:• 72 one bedroom apartments;• 69 two bedroom apartments; and• 22 three bed apartments.</p><p>Multiple complaints have been submitted to Council with residents concerned over increasing traffic, obstruction of light and vistas, domination of the opposite Woolstore buildings, and the development&#x27;s lack of support regarding Newstead&#x27;s neighbourhood plan including Historic Precincts.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-12.12.52-PM.png" width="545"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.30.19-AM.png" width="1500"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>The preserved historic buildings are believed to have been constructed around 1914 and stand as  a &quot;relic of the area&#x27;s industrial past&quot; and rare example of industrial workers facilities from this period in time. The redevelopment would have demolished the buildings if it had proceeded without amendment.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-11.56.48-AM.png" width="1559"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>The site is located in the suburb of Newstead on the bank of the Brisbane River. The site currently houses Riverside Marine’s Sand Distribution facilities consisting of barge off-loading, temporary storage and distribution facilities. An administration centre and a number of demountable buildings are also located on the site.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.32.59-AM_620x380.jpg" width="620"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><h2>Architects statement (Popov Bass Architects)<br>&quot;The site is on the river at the corner of Skyring Terrace and Commercial Road. Directly to the south and the east of the site are brick former wool store buildings that have been adaptively reused. These are large, heavy buildings that are the scale of a suburban block.</h2><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.30.41-AM.png" width="1354"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>The red brick facades are the dominant feature. The utilitarian facades are characterised by their solidity and repetition of elements. A small amount of decorative treatment is visible on the façade and parapets. To the north of the site and along the river are new developments that have no relationship to the “wool store” character in the immediate vicinity.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.32.52-AM.png" width="1109"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>The proposed building is considered to have two general zones and the architecture reflects this. The building fronting Skyring Terrace and Commercial Road respond directly to the neighbouring built context and are urban in form and brick in. Along the river is a garden zone where the architecture will have a lighter materiality and incorporate more landscape elements.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-12.09.34-PM.png" width="1397"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p> Along Skyring Terrace and Commercial Road above ground level are apartments that will have balconies to the street. In order to respond to the heavy masonry facades of the built context a series of blades will be located on the balcony edge up to the podium level. These blades will provide privacy and sun protection for the occupants and private a mass to the building.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.28.23-AM.png" width="1407"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><ul> <li><p>The Stage 1 Building along the river is oriented so that every apartment enjoys a river aspect.</p></li><li><p>The Stage 2 Building is designed with multiple lift cores to avoid long corridors. The apartments that are facing toward Commercial Road will enjoy a river aspect.&quot;</p></li></ul><p></p><h2>Heritage Appeal Summary<br>&quot;Much of the original building fabric on the Riverside Coal Transport Co Pty Ltd site at 17 Skyring Terrace has been demolished since the end of World War II. There is scant evidence of the previous use of the site by other industrial users including Gilbarco, the Colyer Wilcox/Mofflin Hide Stores or more significantly Vacuum/Plume/Mobil Oil.</h2><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/1-1.png" width="587"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p><em> During World War II, approximately 800 service personnel were based at Capricorn Wharf at New Farm (Teneriffe). Bill Bentson, a staff sargeant on General Douglas MacArthur&#x27;s staff, remembers when up to 8 submarines could be seen at the wharf.</em></p><p>A major contributor to the growth of transport in Qld. MobilOil was a product of Vacuum Oil and later this became the name of the company. Vacuum also used the red Pegasus logo which became Caltex in Australia. Also Vacuum Oil lubricants were used by Charles Kingsford Smith on his record flights and Vacuum Oil was a major sponsor of his aircraft.</p><p></p></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><div><picture><img src="https://tud-prod-tudmedia-oj9w2zshuo0o.s3.amazonaws.com/raw/images/Screen-Shot-2016-10-05-at-10.20.30-AM.png" width="588"/></picture><div></div></div></div></div></div><div class="row ci"><div class="cell cs12 cx12"><div class="ci cl"><p></p><p>Much of the now-demolished building fabric on the site at 17 Skyring Terrace took the form of storage tanks for petroleum or petroleum products or large sheds without interior walls used for workshop spaces and arranged so as to allow for vehicles to drive through and unload easily or for storage.&quot;</p><p><em>Content: Popov Bass Architects, Developmental Application </em></p></div></div></div></div></div>

Riverside Marine has gained developmental approval for Stage One of its Skyring Riverside development at 17 Skyring Terrace Newstead on October 4, aft