'Lock And Leave' Lifestyle Pulls Melburnians: Lendlease

Apartment living in Melbourne has reached new heights with city professionals, young families and empty nesters adopting a high rise lifestyle prioritising compact living spaces they can 'lock and leave', according to Lendlease.

Head of Apartments for Lendlease, Ben Christie, said buyers have become very astute and sophisticated about where, when and how they buy apartments.

“The great thing about Melbourne’s market is that it offers a variety of city-centric living options that weren’t available 20 years go,” he said. “The convenience and elegance of living in Melbourne city is compelling. When compared to other capital cities outside of Australia, Melbourne definitely boasts a very high quality of apartment design,” he said.

“Melbourne buyers from all demographics have one of the strongest appetites for high-quality apartments. This is a design conscious city in its fashion, food and coffee, and also Melburnians’ appetite for good architecture is no different.

“In Melbourne, people expect a comprehensive offering which includes open floor plan layouts for social spaces, ample storage in residences and basements, and health-conscious building amenities.

“The biggest selling point for our Melbourne Quarter project is the precinct’s green space and gardens at the base of residences. This gives people the opportunity to live in and be amongst a community that contributes to Melbourne's rich cultural tapestry.

“Melbourne has traditionally been framed around its parks, and Melbourne Quarter will create a floating Skypark and a new neighbourhood park within the city – a very good thing for residents and the public at large.”

Over 50 per cent of the precinct will be dedicated to open public space that blends the energy of inner city living with green parks and new retail laneways.

Melbourne Quarter is the latest chapter in Lendlease’s global urban regeneration footprint.

“Melbourne Quarter is a leading commercial and residential offering situated in the economic heart of the world’s most liveable city, which Melbourne has now won for the sixth consecutive year,” said Mr Christie.

Melbourne Quarter has been designed by Fender Katsalidis Architects, who have designed some of the city’s most standout residential buildings including the Repub