Social housing had to be a “neighbour of choice” and the secret is as simple as listening to the community, says SGCH group executive Andrew Brooks.
In this TUD Plus Briefing from The Urban Developer’s Affordable and Social Housing vSummit, Brooks details the group’s $90-million, 18-storey project in inner-Sydney’s Redfern, and talks about removing the stigma often associated with social and public housing.
Brooks said that on top of learning from previous projects, SGCH undertook extensive consultation.
“We had quite a lot of community consultation before we entered into that design [stage] to understand what the community expectations were because it’s in our business and in our DNA to be the neighbour of choice rather than coming in with a stigma,” he said.
“Well, this is social housing and how does that fit? I think we just open eyes and hear what the community has to say, what their expectations are and really trying to dovetail with that.
“We’re there for the long term.
“And I think having a management presence on site … is helping us to have that conversation on a continuous basis rather than being an absent landlord and hopefully everything sorts itself out—it doesn’t.”