Mosaic Fast-Tracks Glitter Strip Tower with $175m Sales Blitz

South-East Queensland builder-developer Mosaic has recorded $175 million in pre-sales in three months for its latest Gold Coast apartment tower.

It’s the strongest off-the-plan pre-sales result recorded on the southern coast this year and Mosaic will pull forward its construction date.

The Fraser & Partners-designed Madeline by Mosaic at 22 Mary Avenue, Broadbeach will be a $270-million 37-storey ultra-luxury tower, comprising 59 whole and half-floor apartments.

Apartments of up to 400sq m with access to extensive health and wellness amenities akin to a five-star resort are part of the tower to rise on the Broadbeach site with one of the last preserved ocean-view corridors. 

It is Mosaic’s 13th luxury project on the Gold Coast in six years. 

Marella by Mosaic at Broadbeach was completed earlier this year, while Lily by Mosaic, also at Broadbeach, is on track for completion in late 2025. 

▲ Madeline will be the builder-developer’s 13th tower on the Gold Coast, where founder Brook Monahan says building capacity remains challenged.

Sophia by Mosaic in Palm Beach and Isabel by Mosaic in Burleigh Heads are both advancing their building programs, taking Mosaic’s active Gold Coast construction portfolio to more than $800 million in combined project value. 

Mosaic founder Brook Monahan said Madeline’s success was off the back of the builder-developer’s capacity to meet the market through what he says has been discipline, evolution and a commitment to quality. 

“Our entire model is built on delivering extremely high quality, assurance and certainty,” Monahan said.

“We listen, we adapt, and we learn, and that is why our homes resonate so deeply, why our customers return and refer, and why our projects continue to sell out well ahead of completion. 

“[It is] something we continue to work hard towards maintaining and will never take for granted.”

Monahan said Madeline offered a prime and protected ocean-view site with generously sized apartments, which comes with the confidence that “Mosaic will deliver exactly what we promise”.

Mosaic’s pipeline across the south-east is now worth more than $2 billion. 

▲ Prices for the expansive apartments start at $3.5 million in the Broadbeach tower.

Monahan said while the cost of labour and building capacity remained under “real pressure”, the Mosaic vertically integrated model gave the builder-developer a clear picture and control across each stage of delivery. 

“And that is how we continue to navigate those headwinds without compromise to quality or certainty for our customers,” he said. 

“With so many projects delayed or withdrawn, buyer confidence has been shaken, and they are making a flight to certainty by rewarding developers with a track record of delivery. 

“Madeline’s success is proof that when people trust the developer, they’re prepared to commit early and with conviction. We’ve never gone back to purchasers asking for more money — and that consistency, built on trust, integrity, and authenticity, is what sets Mosaic apart.”

Madeline by Mosaic is expected to be completed in early 2028.