Hotel & Hospitality
Phil Bartsch
Mon 02 Nov 26

Craft Village Goes West With Brisbane Retail Revival Playbook

Kenmore Craft Village DA render hero
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Craft Village Group is taking its development playbook for creating neighbourhood destination precincts to Kenmore in Brisbane’s west.

It has lodged plans for a three-storey retail, commercial and dining-hospitality hub spanning six lots at 2069-2073 Moggill Road, about 11km from the CBD.

The proposal follows the Brisbane-based developer’s ongoing transformation of Everton Plaza on the city’s northside.

Designed by Studio Arkitecture, the Kenmore scheme involves demolishing 1994sq m of ageing commercial space occupied by shops, offices, a bar, and food and drink outlets across the 8129sq m site opposite Kenmore State School.

“The proposal represents a significant upgrade to the existing commercial development on site,” a planning report prepared by development consultants Plan A said.

Since the development application was filed, there has been speculation a Harris Farms supermarket would anchor the replacement centre.

But a statement from Craft Village Group only confirmed “a boutique fresh fruit and vegetable retailer” would be integrated into the 2757sq m of ground-floor retail/hospitality space.

The upper levels would deliver an additional 575sq m of commercial space designated for lifestyle, health, and wellness services, plus a 416sq m rooftop terrace for an alfresco venue overlooking Brookfield and Pullenvale.

On-site parking is planned for 75 vehicles on the lower-ground level with access to a further 109 spaces in an adjoining Brisbane City Council car park.

Craft Village Group chief executive Miranda Wilson said the vision was about more than developing another shopping precinct.

Aerial photo of the Kenmore site. Source: Nearmap.
▲ An aerial image of the Kenmore site on Brisbane’s west. Source: Nearmap

“Kenmore is already a wonderful place to live,” she said. “It has established families, a strong sense of community and a lifestyle that people really value.

“What we see is an opportunity to add something that complements all of that.

“We believe local villages have an important role to play in bringing people together and that's really what sits behind our approach.”

Craft Village Group—formally Reds Group—acquired Everton Plaza in 2016 and over the past decade has transformed it into a neighbourhood destination with the Park Lane dining precinct. 

“One of the things we’ve learned at Everton Park is that people really value having quality hospitality experiences close to home,” Wilson said.

“We see a similar opportunity in Kenmore, although every neighbourhood is different.

“Our intention isn't to recreate Everton Park. It's to take what we’ve learned and apply that thinking in a way that feels right for Kenmore and the the people that live there.”

Craft Village Group’s expanding South-East Queensland portfolio also includes two neighbourhood commercial developments under way at Redcliffe.

Article originally posted at: https://www.theurbandeveloper.com/articles/craft-village-goes-west-with-brisbane-retail-revival-playbook