Traders in Purple Twin Tower Woody Point Plans Greenlit

Traders in Purple will move ahead on its 14th development on the Moreton Bay Peninsula after gaining approval of its reworked twin complex plans.

The project replaces the former Palace Hotel where the Bee Gees played their first gig, which was demolished after a fire 10 years ago.

The new approval is for 175 apartments delivered in two scaled down buildings of 9 and 10 storeys, according to the Ellivo Architects-designed plans lodged in July 2023.

Only one objection was sent to the City of Moreton Bay Council on this application, a better outcome than the single 15-storey building initially planned for the site. 

The project occupies an elevated site at 2 Gayundah Esplanade, Woody Point with views across Moreton Bay and back towards the Brisbane skyline.

The two buildings have a 20-metre separation to create a view corridor through the site and there would be community space, with gardens and swimming pools proposed at the ground level. 

The ground level apartments would have their own private entries and each building would have its own amenity.

Traders In Purple senior development manager Alex Black said the demographic profile was changing on the Peninsula.

“In the past couple of years, we’ve seen a rise in the number of working age people and families buying on the Peninsula,” Black said.

“Our offering in this area used to be large three bedroom apartments preferred by downsizers and while they still represent a large share of the market, we are now catering to a much broader and younger demographic.

“We adjusted the design to reflect this shift so that there will be a greater diversity of apartment types and a range of price points that appeal to downsizers as well as families and working age buyers.

“It’s a better outcome for the locality from a social and economic perspective.”

▲ Traders in Purple is is the most prolific residential apartment developer in Moreton Bay.

The most recent DA went through a swift approval process with only one objection lodged, which Black attributed to an improved design and community outcome.

The first building was expected to launch in mid-2024 relieving some of the housing pressure in the area.

The City of Moreton Bay is the fifth-fastest growing local government area in Australia and more than 90 new homes would have to be built each week to keep pace with the growing population.

In this council area Traders completed construction of Lasail with 124 apartments and a marina on the Newport Waterfront in 2023. 

Its sold-out project Marin consisting of 80 apartments on the Scarborough waterfront was also under construction and due to complete in early 2025.

Orilla, a collection of 32 luxury residences on the Woody Point water’s edge, also began construction in December.