The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
92
print
Print
OtherPartner ContentTue 09 Apr 19

How Developers Can Enhance Customer Experience and Reduce Settlement Risk

1def6603-7c21-4a5a-8e29-6e6b9b940e42

Although the property industry has a vast array of marketing tools at its disposal, developers who are making the biggest impact are personalising their marketing by offering buyers a unique customer experience – with tailored gift bundles quickly proving to be an invaluable part of a project marketer’s arsenal.

While the idea of giving buyers a gift on settlement of their property isn’t new in the development industry, there are now ways that the process can not only become easier to manage, but more meaningful and personal for the clients receiving gifts.

Going further than stock-standard traditional hampers, developers should now be looking toward how they can offer gift solutions that are aesthetically matched to their project, suit the intricacies of their brand and work seamlessly with their project-specific marketing messages.

Melbourne-based boutique gifting agency, Style Bundle, has seen this opportunity and made it their mission to work as an extension of the developer’s marketing team, creating highly customised gift bundles using unique Australian boutique homewares.

Every gift is designed to elevate the settlement experience and provide a lasting impression for the developer’s brand.

Buying property is an emotional transaction, buying land is no different. Our gift concept created a story inviting purchasers to picnic on their new land, and start dreaming about the memories to come.


Improve buyer experience

Developers understand that delivering gifts to buyers improves the customer experience and increases memorability of their brand, but delivering highly tailored, specialised and niche gifts to buyers can also work to increase customer satisfaction, build relationships and increase the potential for referrals.

Style Bundle’s Suzy Leys explains that a highly-customised gift shows the client that you are willing to go the extra mile to give them a more personalised experience in order to build a stronger relationship.

“When a property buyer chooses a house off-the-plan, the customer journey can be extremely long, from when they put a deposit down to when they settle. We can work with developers to identify key milestones along the journey and create a customised gifting program designed specifically to elevate the customer’s experience and keep them engaged and happy throughout the lengthy process,” Leys said.

“Since we work in collaboration with the developer’s marketing team, our gifts are highly-tailored to each project and work to show the buyer that the developer has been thoughtful about every element of their gift. ”

When it comes to settlement – it’s all in the detail. Getting highly personalised can speak volumes for your brand, but can prove tricky in the execution.


Provide highly-tailored and individual gifts

To make a lasting impression and to have the most success in building and maintaining buyer relationships, developers should be looking for gifts that are highly tailored and individual.

The gift bundles should be designed to suit every aspect of a project – right down to the key marketing messages and the architectural aesthetic.

“A gift bundle should be more than the simple hamper that the buyer may already be expecting. Instead, it should be highly tailored to the individual project aesthetic, marketing messaging and based on what boutique homewares may be trending within the specific buyer demographic,” Leys said.

“An example is a recent project where every element was highly considered. We matched the items in the bundle perfectly with the bathroom design, so the gifts were styled with gold and marble, and included a personally signed book from the architect. We even worked closely with the marketing team to create a signature scent for a candle exclusively for the development.

“Our processes also allow us to include items highly personalised to each property – like keys, apartment remotes and other critical items supplied by the project team – allowing the gifting experience and handover to be seamlessly integrated on settlement day. The entire package creates a wow factor that will leave the longest impression on buyers.

“It’s not just about owner-occupiers though, by gifting to investors, developers can capture the essence of the project in a stylised gift bundle and send it out to investors to make them feel closer to the project.”

In a recent customer satisfaction survey, all agency branches surveyed agreed that the ordering and gifting process with Style Bundle made their role easier.


Save time and money on gifting

Through working with a gifting agency like Style Bundle, developers can access a number of warehousing and fulfilment options – meaning that the project team no longer has to worry about managing assembly and storage of gifts within their office, or spend time concerned with the logistics of delivering each gift bundle to the correct recipient.

By working as an extension of the project marketing team, Style Bundle have simplified their operations to take care of everything from warehousing to on-demand ordering, to direct delivery. Their specialised team has more than 30 years of combined experience in corporate advertising, marketing, business strategy and HR, and works closely with developers to understand each individual project.

The gifting agency ensures the perfect gift is conceptualised, sourced, created, packed, stored and then sent directly to the right people on the right dates, giving developers access to the entire creative process from the outset, through to delivery. Developers save on storage and resources and can choose from structured payment options to suit their business.

Style Bundle offer a complete gifting experience that works to resonate with buyers and to create a long-lasting relationship.

Rather than enjoying the thrill of a sale in the moment, developers can offer buyers lasting gifts that keep them celebrating their important property milestones, and maintain a positive impression of the developers’ brand throughout the entire customer experience.

Style Bundle are helping clients around the country elevate their gifting game. And working with a creative gifting agency rather than just an off-the-shelf gift company can take your client relationships to the next level.

Visit Style Bundle for more information or get in touch to organise personalised bundle ideas for your next project.


The Urban Developer is proud to partner with the Style Bundle to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.

ResidentialAustraliaMarketingSector
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
The two towers, of 35 and 34 storeys, help cement the SA capital’s growing status as the best place in Australia for the…
LATEST
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
3 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/style-bundle