How AI is Rewriting Feasibility and Sales Strategy

Artificial intelligence is no longer the next big thing in property—it’s here, reshaping how developers find, model, price and sell projects in real time.

Traditional feasibility models and sales strategies still operate in silos: one predicts potential, the other reacts to results. But what happens when you connect them?

That’s the premise behind The Urban Developer’s upcoming free webinar, The AI-Driven Developer, presented in partnership with Giraffe and PRiMAX—two platforms leading the digital transformation of project feasibility and sales.

Through a live case study, the session will reveal how forward-thinking developers are closing the loop between acquisition and absorption—turning feasibility into a living, breathing model that evolves with market feedback.

Register for free by clicking here.

Site discovery to sales strategy in minutes

Giraffe is redefining the feasibility process. By merging mapping, concept design and financial analysis into an integrated 3D environment, the platform lets developers go from site discovery to feasibility in minutes, not weeks.

Managing director for APAC James Walsh will demonstrate how Giraffe’s digital twin technology replaces the static spreadsheet with an interactive model that shows in real time which designs work, which don’t and why.

This approach allows developers to iterate multiple viable schemes before their competitors have even completed one, accelerating decision-making and focusing consultant time on what truly adds value.

Selling smarter with predictive buyer data

On the sales side, PRiMAX is doing for pricing what Giraffe has done for feasibility. Co-founder Mark Bernberg will show how behavioural data and predictive AI can map genuine buyer intent before a launch, allowing developers to test pricing, sequence releases and forecast absorption curves long before the first display suite opens.

Using live data, PRiMAX helps developers model hundreds of “what-if” pricing scenarios, revealing not just what the market wants but what it will pay.

The result is higher confidence, reduced risk and a measurable uplift in gross realisation.

What you’ll learn

• Why disconnected feasibility and marketing cost developers millions in missed revenue

• How to go from site discovery to feasibility in minutes using Giraffe’s integrated platform

• How PRiMAX uses behavioural data to reveal true buyer intent and pricing confidence before launch

• How to model hundreds of “what-if” scenarios to find the pricing and release strategy that maximises GR

• How digital tools can reduce risk, improve decision-making speed, and increase certainty from acquisition to settlement.
  
  

Event details

The AI-Driven Developer
Thursday, November 20, 2025
10am–11am AEST (BNE) | 11am–12pm AEDT (SYD)
Virtual Event
Register for free now.

Who should attend
Developers, development managers, financiers, investors, marketers, consultants and advisors.