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<h2>Overview</h2>The Urban Developer presents a deep dive into the world of raising equity for property development.This virtual course caters not only to large corporates but also to private developers seeking to expand their understanding.&nbsp;It will explore the corporate structures and legal frameworks required to raise equity capital, including regulatory and disclosure requirements, ASIC compliance and managed investment schemes. <a data-mce-href="https://drive.google.com/file/d/1exltgHG4OXoDkN890SsjwWQu2pSrvMl0/view?usp=sharing" href="https://drive.google.com/file/d/1exltgHG4OXoDkN890SsjwWQu2pSrvMl0/view?usp=sharing" target="_blank">CLICK TO VIEW RECORDING</a> <hr> <h2 data-mce-style="text-align: left;" style="text-align: left;">What will be covered</h2> Corporate Structures<ul><li>Examining successful corporate structures in property development</li><li>Learning from corporate structure failures in the industry</li><li>Best practices and innovative approaches to corporate structuring</li><li>Case study examples</li></ul> Licensed (AFSL) vs. Non-licensed Frameworks<ul><li>Analysing equity funding within licensed frameworks</li><li>Exploring non-licensed equity funding models</li><li>Advantages and disadvantages of licensed vs. non-licensed frameworks</li><li>Case study examples </li></ul>Legal, Regulatory and Disclosure Requirements<ul><li>Understanding the legal landscape for equity funding in property development</li><li>Navigating essential legal requirements and obligations </li></ul>Interfacing with ASIC - What You Should Know?<ul><li>Effective strategies for interacting with the Australian Securities and Investments Commission (ASIC) to ensure compliance and facilitate equity funding. </li></ul>Risks and Opportunities for Developers<ul><li>Recognising potential pitfalls and challenges in equity-funded property development</li><li>Exploring avenues for growth, innovation, and success in the industry</li><li>Identify common pitfalls and risks inherent to property development.</li><li>Learn how to strategically manage and mitigate these risks, supported by real-world examples.</li></ul> <a data-mce-href="https://drive.google.com/file/d/1exltgHG4OXoDkN890SsjwWQu2pSrvMl0/view?usp=sharing" href="https://drive.google.com/file/d/1exltgHG4OXoDkN890SsjwWQu2pSrvMl0/view?usp=sharing" target="_blank">CLICK TO VIEW RECORDING</a> <hr> <h2 data-mce-style="text-align: left;" style="text-align: left;">Presenters</h2><div id="3w8ELlE0uRu5uQ6Yg2L7i5"><picture><img src="//images.ctfassets.net/8pr762qjocl3/6PH9eTVO1ifvexmnEA1h8G/2525e2a95a38b35f56438da8e1896635/Screenshot_2023-09-21_at_11.42.44_am.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/6PH9eTVO1ifvexmnEA1h8G/2525e2a95a38b35f56438da8e1896635/Screenshot_2023-09-21_at_11.42.44_am.png"></picture><div> </div></div><hr>DisclaimerThe Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. <a href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content" target="_blank" rel="noopener" data-mce-href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content">View all TUD+ on-demand content</a>

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The Urban Developer is excited to invite you to an exclusive networking lunch in Melbourne,where you can connect with more than 300 property professionals and gain valuable insights from industry leaders.This event, hosted by The Urban Developer, promises a three-hour, all-inclusive dining experience paired with exclusive perspectives from three prominent Melbourne developers: Time &amp; Place, Hamton, and Salta Properties. <a data-mce-href="https://cvent.me/7Drn2L?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/7Drn2L?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register</a> <hr> <h2>Event details</h2><ul><li>Date: Friday, October 20, 2023</li><li>Time: 11:30 am - 3:00 pm AEST</li><li>Venue: Metropolis Southbank, Melbourne</li></ul> <h2>Ticket options</h2><ul><li>Single Ticket: $250 + GST</li><li>TUD+ Members: $200 + GST (20% off)</li><li>Tables (10): $2,250 + GST</li></ul> <h2>Inclusions</h2><ul><li>Networking drinks upon arrival</li><li>Entree and main meal</li><li>Engaging developer panel discussion</li><li>Exciting lucky door prizes (valued at over $1000)</li><li>3.5-hour drink package</li></ul> With only 150 tickets available for sale, act swiftly to secure your spot at this must-attend event! <hr> <h2>Meet the Developers</h2> <div><div id="2c5ATv4ujmbtVdgBoAz0Qo"><picture><img src="//images.ctfassets.net/8pr762qjocl3/1IUeuLp3hVgINbyVeGbGye/42f9d6bb8ff55ae2d85868b946176b7b/3.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/1IUeuLp3hVgINbyVeGbGye/42f9d6bb8ff55ae2d85868b946176b7b/3.png"></picture><div> </div></div></div>Emma Woodhouse, chief operating officer,&nbsp; Salta Properties Emma Woodhouse brings her extensive 19-year career experience, spanning construction and development, to oversee development, project management, asset management, sustainability, and marketing. Her remarkable journey began at Lendlease before joining Salta in November, 2019. <div id="1ZHHYwxcCKvaMX4daMZVgG"><div><div id="1uSYswoGisqIYEnBXpiIQv"><picture><img src="//images.ctfassets.net/8pr762qjocl3/6A3D4M4IHC0wgjCeq8VfdX/82c0d023f0775c89892c1360fc49ac63/1.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/6A3D4M4IHC0wgjCeq8VfdX/82c0d023f0775c89892c1360fc49ac63/1.png"></picture><div> </div></div></div></div>Paul Hameister, co-founder, Hamton Property Group Paul combines legal and finance expertise with a prolific real estate development career. Under his leadership, Hamton has excelled in creating sustainable, community-centered spaces across residential, commercial, and mixed-use projects. Beyond property development, Paul is a seasoned mountaineer and polar explorer. <div id="6uYJlNTdhIcuYR6YpCEZkq"><div><div id="6nPnEhHAFh6tKHqFMlOYUx"><picture><img src="//images.ctfassets.net/8pr762qjocl3/5DWvgK14HHQLlrt1NGKRHn/a21be646118898fb21dc99fc18b93425/2.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/5DWvgK14HHQLlrt1NGKRHn/a21be646118898fb21dc99fc18b93425/2.png"></picture><div> </div></div></div></div>Tim Price, founder, Time &amp; Place Tim has more than 20 years of property industry experience, and his design-driven passion has fueled significant developments in Melbourne and Sydney, with projects valued at $4.1 billion, emphasising Time &amp; Place’s commitment to transformative spaces. <hr> Don’t miss this exceptional opportunity to network with industry professionals and gain insights from these distinguished developers. Reserve your seat today for The Urban Developer Long Lunch and be part of the conversation shaping the future of property development. <a data-mce-href="https://cvent.me/7Drn2L?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/7Drn2L?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to find out more.</a>

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In the realm of property development, few sectors have witnessed a surge in activity quite like industrial property.The landscape has transformed significantly in recent years, making it one of property’s most dynamic and rapidly evolving spaces.As we navigate these changes, new challenges and opportunities arise, all against the backdrop of rising interest and the pressing issue of limited industrial land availability nationwide.To shed light on the nuances of this evolving asset class, The Urban Developer presents its Industrial Property vSummit where attendees will gain insights from the foremost innovators and thought leaders in the industrial sector.<a data-mce-href="https://cvent.me/EMk1YP?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/EMk1YP?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register</a> <hr>AGENDA<hr> KEYNOTE Navigating Australia's Industrial Property Development Landscape A keynote presentation on the current state of the industrial property sector and its outlook for the future.Presenter: Annabel McFarlane - Head of Strategic Research - Australia, JLL PRESENTATION The Planning Challenges and Opportunities in DA Success Delve into the realm of development approval with a focus on pitfalls, considerations, opportunities, and case studies from QLD, VIC, and NSW.Presenter: Angus Halligan - Planning Director and National Industrial Sector Specialist, Ethos Urban PANEL The Developer and Investor Outlook Strategies and perspectives on Australia's evolving industrial property sector, highlighting growth opportunities and investment trends.<ul><li>Trevor Cooke - Chief Executive Officer, Commercial &amp; General</li><li>Simon Hulett - Head of Direct Investments, MaxCap</li><li>Paul Ford - Executive Director, CEO - Industrial and Logistics, Centennial Property Group</li><li>Charlie Buxton - Chief Executive Officer, Cadence Property&nbsp;</li></ul> CASE STUDY Light Horse Logistics Hub: Transforming Former Military Land into an Innovative Logistics Hub Explore Charter Hall's $56 million investment in repurposing a WWII army encampment into state-of-the-art logistics hubs serving Western Sydney's undersupplied market.Presenter: Andrew Simons - Head of Development, Industrial and Logistics, Charter Hall CASE STUDY Gould Lane: Blurring the Lines Between Industrial and Residential Spaces in Brisbane Explore how Gould Lane's innovative concept seamlessly integrates industrial and residential elements, transforming Brisbane's property landscape.Presenter: Frank Licastro - Managing Director, Frank Developments <hr> The Urban Developer Industrial Property vSummit will take place on Thursday, September 28. There is less than one week left to register for your ticket. <a data-mce-href="https://cvent.me/EMk1YP?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/EMk1YP?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to learn more.</a> <hr> Thank you to our event partners: Ethos Urban, MaxCap and Commercial &amp; General for your support.&nbsp;

Few sectors have witnessed a surge in activity quite like industrial property. The landscape has transformed significantly in recent years, making it a dynamic and ever-evolving space.

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<h2>OVERVIEW</h2>This virtual webinar provides essential development finance knowledge within a tight timeframe. Learn about bank vs. non-bank lenders, common pricing metrics, structuring options, choosing the right lenders, and explore case studies illustrating finance strategies for residential and non-residential projects. <a data-mce-href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link" href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link" target="_blank" rel="noopener">CLICK TO VIEW RECORDING</a> <hr> <h2 data-mce-style="text-align: left;" style="text-align: left;">COURSE OUTLINE</h2> PART ONE Development Finance Fundamentals<ul><li>Pros and cons of bank vs. non-bank lenders</li><li>Categories of non-bank lenders</li><li>Instances where non-banks are necessary</li><li>Common pricing metrics and methods</li><li>Selecting the right valuer</li></ul> PART TWO Understanding Funding Types<ul><li>Differentiating between senior, mezzanine, preferred, and equity financing</li><li>Exploring structures and pricing mechanics</li></ul> PART THREE Alternative Structuring for Equity Contribution<ul><li>Leveraging other properties, residential houses, and businesses for equity</li><li>Shorter-term mezzanine financing against ongoing projects</li></ul> PART FOUR Choosing the Right Lenders<ul><li>Factors beyond price to consider when selecting lenders</li><li>Importance of meeting transaction deadlines</li><li>Working with industry professionals who understand and mitigate risks</li></ul> PART FIVE Case Study: Boutique Residential Project<ul><li>Debt requirement of $5-20 million</li><li>Comparison of non-bank and bank financing for this project type/size</li><li>Cost analysis, feasibility outcomes, RoE metrics, and IRR considerations</li></ul> PART SIX Case Study: Larger Residential Project<ul><li>Debt requirement over $30 million</li><li>Detailed analysis of a recent live project</li><li>Comparison of equity requirements, net profit margin, and pre-sales hurdles for different financing options&nbsp;</li></ul><a href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link">CLICK TO VIEW RECORDING</a> <hr> <h3>PRESENTERS</h3>Mark Trayner Managing Director STAC Capital In property finance, Mark has experience across a wide range of asset classes, including Residential (from townhouses to high-density residential towers), Commercial, Industrial and specialised-use such as Childcare and Retirement Villages, through all layers of the capital stack, including senior and mezzanine debt, preferential equity and joint venture arrangements.In business &amp; corporate finance, he has a strong background in complex corporate structures, cash flow finance, asset finance, international trade, foreign exchange &amp; interest rate hedging, production and analysis of complex financial structures and models, risk assessment and management, distressed asset management and strategic stakeholder management. Dale Sparke Managing Director STAC Capital Dale has extensive experience in structuring development finance and funds some of SEQ’s leading up and coming developers such as GRAYA Group, Keystone Urban Developments, Cielo Group and SKF Developments to name a few. Dale specialises in leveraged finance and has extensive relationships in the non-bank sector.&nbsp;It is Dale’s knowledge of both the Bank &amp; Non-Bank funding market that allows him to provide his clients with multiple funding options aligned to their particular strategies, which are invaluable to their growth.His property investment &amp; development finance experience ranges across a wide range of asset classes, including but not limited to shopping centres, service stations, hotels and bulky-goods, as well as residential projects ranging from townhouses to high-rise apartments. <a href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/120URKwjq8NuVXGdRtK4wq8rwkYVJSmiD/view?usp=drive_link">CLICK TO VIEW RECORDING</a> <hr> <div id="normal-article">DisclaimerThe Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. <a href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content" target="_blank" rel="noopener" data-mce-href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content">View all TUD+ on-demand content</a></div><div><div> </div></div>

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<h2> </h2><h2>OVERVIEW</h2>The Urban Developer proudly presents an immersive online course designed to explore the fundamentals of marketing a new development project.&nbsp;Attendees will gain valuable insights into the importance of brand identity, how to develop an effective marketing plan, and the key considerations for crafting a successful sales strategy.&nbsp;Renowned expert Andrew Hoyne, from Hoyne, is leading this comprehensive program, which will equip participants with the essential skills and knowledge to excel in marketing property development projects successfully <a data-mce-href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing" href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing" target="_blank" rel="noopener">CLICK TO VIEW RECORDING</a> <hr> <h2 data-mce-style="text-align: left;" style="text-align: left;">WHAT WILL BE COVERED</h2> PART ONE Developing a Property Marketing Campaign<ul><li>Developing a marketing strategy</li><li>Naming: opportunities, pitfalls and approach</li><li>Identifying the purpose of the identity (place brand or campaign)</li><li>Step-by-step process for developing a compelling marketing concept</li><li>Essential components of a project's marketing campaign</li><li>Applying the campaign concept in various marketing initiatives and channels</li><li>Common pitfalls in campaign development for developers and marketers</li><li>Case studies showcasing effective marketing campaigns</li></ul> PART TWOBuilding a Marketing and Media Plan<ul><li>Elements to include in a comprehensive marketing budget</li><li>Strategies for developing a strategic media and advertising schedule</li><li>Selecting the most effective marketing channels and justifying the choices</li><li>Key performance indicators (KPIs) for various marketing channels</li><li>Leveraging digital marketing, listing portals, social media, and content marketing</li></ul> PART THREEExecuting Your Sales Strategy<ul><li>Identifying the key audiences</li><li>Planning the key phases of a comprehensive sales plan</li><li>Understanding the distinctions between retail and wholesale channels</li><li>Techniques for nurturing and converting leads into sales</li><li>Essential KPIs for measuring leads and conversions</li><li>Exploring emotional triggers that influence buyer decisions</li></ul> <a href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing">CLICK TO VIEW RECORDING</a> <hr> Presenter<div id="1CtonjAnYJN0qIqnoIZOXR"><picture><img src="//images.ctfassets.net/8pr762qjocl3/2lgicEK8fIzrLNvkw4UBmD/e15581ee761d3983a8bfdbd7cf3c1c5d/Eliza_Owen__32_.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/2lgicEK8fIzrLNvkw4UBmD/e15581ee761d3983a8bfdbd7cf3c1c5d/Eliza_Owen__32_.png" width="155" height="155"></picture>Andrew Hoyne Founding Principal HOYNE</div> Andrew, the founding principal of Hoyne, has had a remarkable 30-year career in project marketing, collaborating with major Australian and international developers and local governments to create iconic landmarks across the country. His global travels have reinforced the transformative power of effective placemaking on communities.Passionate about meaningful places, Andrew authored The Place Economy, a significant series of resource books exploring best-practice placemaking worldwide and its social and economic impacts.A sought-after speaker, Andrew presents at prestigious local and international conferences, including SXSW, Property Council NZ, ULI, International Place Branding Association, Australian Graphic Design Association, and International Urban Design Conference. His achievements in project marketing continue to inspire the industry globally. <a href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/1YhfUgnr5q5JuSCTmiq6vx-fS9YwQXpj7/view?usp=sharing">CLICK TO VIEW RECORDING</a> <hr> DisclaimerThe Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. <a href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content" target="_blank" rel="noopener" data-mce-href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content">View all TUD+ on-demand content</a>

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<h3>OVERVIEW</h3> As Australia faces a pressing housing affordability crisis, The Urban Developer's Affordable Housing Development vSummit aims to explore innovative approaches and the pivotal role of private sector involvement in shaping a sustainable housing future.With a spotlight on the recent $2 billion investment in affordable housing and its potential impact, this conference brings together industry experts, policymakers, and stakeholders to address the pressing issue.Sector experts will delve into existing and evolving financing models, community partnerships, and inclusive design principles, all crucial elements in overcoming barriers to affordable housing development.Join us as we seek collaborative solutions to pave the way for an equitable and affordable housing landscape in Australia. <a data-mce-href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link" href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link" target="_blank" rel="noopener">CLICK TO VIEW RECORDINGS</a> <hr><div id="3NUEMxGahK13Jy6KERE9I0"></div><div> </div><h3>TOPICS</h3>KEYNOTE Understanding the Housing Crisis and the $2 Billion Investment A keynote presentation on the current state of affordable housing in Australia, analysing the Government's $2 billion investment and future prospects for the sector. PANEL Breaking Ground: Overcoming Barriers to Affordable Housing Development Explore obstacles and policy solutions for streamlined affordable housing projects, tackling approvals, infrastructure, and cost reduction. PANEL Beyond Brick and Mortar: Innovative Financing Models for Affordable Housing A discussion on the potential of public-private partnerships and social impact investing to bridge the funding gap and increase the supply of affordable housing. CASE STUDY Northern Village: Local Partnerships for Social &amp; Affordable Housing Maximising the potential for under-utilised land – a partnership approach between philanthropy and faith-based organisations. CASE STUDY Markham Avenue: A Landscape-Led Model for Accessible, Sustainable, and Socially Inclusive Affordable Housing A Homes Victoria project with 178 inclusive homes featuring sustainable design to promote residents' wellbeing and preserve the indigenous environment. CASE STUDY Clifton Park: Affordable Housing Development Through Public-Private Partnerships Explore the successful collaboration between Junction, Buildtec Group, Renewal SA, and the South Australian Housing Authority in delivering 54 architecturally-designed affordable homes in Camden Park. PANEL Rise of the Rental Revolution: Solving the Housing Puzzle with Build-to-Rent Initiatives Delve into the potential impact of government's tax benefits on increasing the supply of affordable housing through private sector-driven Build-to-Rent initiatives. <a href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link"><a href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link">CLICK TO VIEW RECORDINGS</a></a><div> </div><div><hr> </div><div><picture><img src="//images.ctfassets.net/8pr762qjocl3/5tZu4oYWZnLDqeG567e3AM/f6208a25610a1805d367db4904f65b22/Screenshot_2023-08-29_at_7.19.14_am.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/5tZu4oYWZnLDqeG567e3AM/f6208a25610a1805d367db4904f65b22/Screenshot_2023-08-29_at_7.19.14_am.png"></picture><div> </div><a href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link" target="_blank" rel="noopener" data-mce-href="https://drive.google.com/file/d/1oVmUBlDkgrL46r1UnwZN_idiwbJYkU6u/view?usp=drive_link">CLICK TO VIEW RECORDINGS</a><div> </div></div><hr> DisclaimerThe Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. <a data-mce-href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content" href="https://www.theurbandeveloper.com/tags/Professional%20Member%20Content" target="_blank" rel="noopener">View all TUD+ on-demand content</a>

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The Urban Developer proudly presents an immersive online course designed to explore the fundamentals of marketing a new development project.&nbsp;Attendees will gain valuable into the importance of brand identity, how to develop an effective marketing plan, and the key considerations for crafting a successful sales strategy.&nbsp;Renowned expert Andrew Hoyne, from Hoyne, is leading this comprehensive program, which will equip participants with the essential skills and knowledge to excel in marketing property development projects successfully. <a data-mce-href="https://cvent.me/e450Bw?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/e450Bw?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register</a> <hr>AGENDA<hr> PART ONEDeveloping a Property Marketing Campaign<ul><li>Developing a marketing strategy</li><li>Naming: opportunities, pitfalls and approach</li><li>Identifying the purpose of the identity (place brand or campaign)</li><li>Step-by-step process for developing a compelling marketing concept</li><li>Essential components of a project’s marketing campaign</li><li>Applying the campaign concept in various marketing initiatives and channels</li><li>Common pitfalls in campaign development for developers and marketers</li><li>Case studies showcasing effective marketing campaigns</li></ul> PART TWOBuilding a Marketing and Media Plan<ul><li>Elements to include in a comprehensive marketing budget</li><li>Strategies for developing a strategic media and advertising schedule</li><li>Selecting the most effective marketing channels and justifying the choices</li><li>Key performance indicators (KPIs) for various marketing channels</li><li>Leveraging digital marketing, listing portals, social media, and content marketing</li></ul> PART THREEExecuting Your Sales Strategy<ul><li>Identifying the key audiences</li><li>Planning the key phases of a comprehensive sales plan</li><li>Understanding the distinctions between retail and wholesale channels</li><li>Techniques for nurturing and converting leads into sales</li><li>Essential KPIs for measuring leads and conversions</li><li>Exploring emotional triggers that influence buyer decisions.</li></ul> <h2>Meet our presenter</h2><div id="5dnJ4G4BbNx1Qf1HqnDn6f"><picture><img src="//images.ctfassets.net/8pr762qjocl3/79LyDfNBVRNELaLmA0KoS9/23c8d5eaf47e414d516a49fff6df408c/Screenshot_2023-08-14_at_3.16.32_pm.png" alt="null" data-mce-src="//images.ctfassets.net/8pr762qjocl3/79LyDfNBVRNELaLmA0KoS9/23c8d5eaf47e414d516a49fff6df408c/Screenshot_2023-08-14_at_3.16.32_pm.png" width="217" height="216"></picture></div>Andrew Hoyne Founding Principal HOYNEAndrew, the founding principal of Hoyne, has had a remarkable 30-year career in project marketing, collaborating with major Australian and international developers and local governments to create iconic landmarks across the country. His global travels have reinforced the transformative power of effective placemaking on communities.Passionate about meaningful places, Andrew authored The Place Economy, a significant series of resource books exploring best-practice placemaking worldwide and its social and economic impacts.A sought-after speaker, Andrew presents at prestigious local and international conferences, including SXSW, Property Council NZ, ULI, International Place Branding Association, Australian Graphic Design Association, and International Urban Design Conference. His achievements in project marketing continue to inspire the industry globally. <hr> The Project Marketing for Property vCourse will take place virtually on Thursday 19 August. <a data-mce-href="https://cvent.me/e450Bw?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/e450Bw?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register and learn more.</a>

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As Australia struggles to solve its housing affordability crisis, The Urban Developer’s Affordable Housing Development vSummit aims to explore innovative approaches and the pivotal role of private sector involvement in shaping a sustainable housing future.With a spotlight on the recent $2-billion investment in affordable housing and its potential impact, this conference brings together industry experts, policymakers and stakeholders to address the pressing issue.Sector experts will delve into existing and evolving financing models, community partnerships and inclusive design principles, all crucial elements in overcoming barriers to affordable housing development.Join us as we seek collaborative solutions to pave the way for an equitable and affordable housing landscape in Australia.<a data-mce-href="https://cvent.me/Wvkd7a?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/Wvkd7a?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register</a> <hr>AGENDA<hr> KEYNOTE Understanding the Housing Crisis and the $2-Billion Investment A keynote presentation on the current state of affordable housing in Australia, analysing the government’s $2-billion investment and future prospects for the sector.Presenter: Dr Michael Fotheringham - Executive Director, Australian Housing and Urban Research Institute (AHURI) PANEL Breaking Ground: Overcoming Barriers to Affordable Housing Development Explore obstacles and policy solutions for streamlined affordable housing projects, tackling approvals, infrastructure and cost reduction.Panelists:<ul><li>Wendy Hayhurst - Chief Executive Officer, Community Housing Industry Association</li><li>Niall McSweeney - Head of Development Advisory, Altus Group</li><li>Charles Northcote - Chief Executive Officer, BlueCHP</li></ul> PANEL Beyond Brick and Mortar: Innovative Financing Models for Affordable Housing A discussion on the potential of public-private partnerships and social impact investing to bridge the funding gap and increase the supply of affordable housing.Panelists:<ul><li>Joe Achmar - Chief Financial Officer, St George Community Housing (SGCH)</li><li>Jon Ross - Chief Origination Director, National Housing Finance and Investment Corporation</li><li>Peter Johnston - Managing Director, Lighthouse Infrastructure</li></ul> CASE STUDY Northern Village: Local Partnerships for Social &amp; Affordable Housing Maximising the potential for under-utilised land—a partnership approach between philanthropy and faith-based organisations.Presenter: Tim Riley - Managing Director, Property Collectives CASE STUDY Markham Avenue: A Landscape-Led Model for Accessible, Sustainable, and Socially Inclusive Affordable Housing A Homes Victoria project with 178 inclusive homes featuring sustainable design to promote residents' wellbeing and preserve the indigenous environment.Presenter: Oliver Mayger - Principal, National Sector Leader - Living, Architectus CASE STUDY Clifton Park: Affordable Housing Development Through Public-Private Partnerships Explore the successful collaboration between Junction, Buildtec Group, Renewal SA, and the South Australian Housing Authority in delivering 54 architecturally designed affordable homes in Camden Park.Presenter: Tony Cole - Head of Property and Finance, Junction Australia PANEL Rise of the Rental Revolution: Solving the Housing Puzzle with Build-to-Rent Initiatives Delve into the potential impact of government's tax benefits on increasing the supply of affordable housing through private sector-driven Build-to-Rent initiatives.Panelists:<ul><li>Kris Daff - Managing Director, Assemble</li><li>Melinda Peters - Partner, McCullough Robertson</li><li>Dan McLennan - Founder and Co-CEO, Local. </li></ul><hr> The Urban Developer Affordable Housing Development vSummit will take place on Thursday, August 24. <a data-mce-href="https://cvent.me/Wvkd7a?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/Wvkd7a?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register and learn more.</a>

Join us as experts in the sector unpack affordable housing, learn what’s ahead and where the opportunities lie…

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Australia’s property market is transforming to tackle housing affordability and shortages. Land lease communities offer a viable solution, especially for the ageing population.With a rapidly growing 50-plus age group, which is estimated to reach 10.2 million Australians by 2030, the demand for affordability, social connectivity and lifestyle benefits provided by these communities is rising.So where do the opportunities for the property developers and investors lie?The Urban Developer presents its Land Lease Communities vSummit, a one-day conference that explores the development context for this emerging sector.<a data-mce-href="https://cvent.me/qwY1w3?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/qwY1w3?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here to register.</a> <hr>AGENDA<hr> KEYNOTE The Development Outlook of Residential Land Lease Communities An expert keynote on the market drivers, performance, and outlook for manufactured homes and land lease communities in Australia.What will be covered:<ul><li>The market factors driving demand for land lease communities</li><li>The performance of manufactured homes and land lease communities in the Australian market</li><li>New opportunities in the sector</li><li>Future prospects and trends for land lease communities in Australia.</li></ul>Presenter: Liam Greentree—Director, Healthcare &amp; Retirement Living | Valuation &amp; Advisory Services, Colliers PRESENTATION Legal Considerations and Updates for Developers The fundamental legal considerations and recent updates for developers involved in the development, ownership, and operation of residential land lease communities in Australia.&nbsp;What will be covered:<ul><li>Applicable regulations</li><li>Site agreements and home owner rights</li><li>Consumer protection laws and disclosure obligations</li><li>Recent legal updates and case studies.</li></ul>Presenter: Anthony Pitt—Partner, Hopgood Ganim PRESENTATION What is Attracting the Banks to Land Lease Communities? Exploring the transformative impact of NAB’s multibillion-dollar commitment to affordable and specialised housing, with a focus on its implications for land lease community development.What will be covered:<ul><li>Overview of NAB’s commitment to affordable and specialised housing initiatives</li><li>Significance and potential impact on the property development sector</li><li>Financial support and resources available for property developers</li><li>NAB’s role in driving innovation and sustainability in residential land lease communities.</li></ul>Presenter: John McCarthy—Head of Corporate Health, NAB Health PRESENTATION The Move to Modular Exploring the impact of modular building on housing development and its ability to enhance efficiency, affordability, and flexibility.&nbsp;What will be covered:<ul><li>Introduction to modular building</li><li>Cost savings in housing development through modular building</li><li>Time-saving benefits of modular construction</li><li>Adaptability and customisation possibilities with modular building</li><li>Real-life case studies of successful modular building in housing projects</li><li>Applying modular building to land lease community development.</li></ul> PANEL Developers’ Response to the Baby Boomer Market A developer discussion on the demographic trends, lifestyle preferences, and strategies for attracting and accommodating baby boomers in land lease communities. Panelists:<ul><li>Stephen Edwards—Chief Executive Officer, Edwards Group</li><li>Rob Nichols—CEO &amp; Executive Chairman, Serenitas</li><li>Matthew Belford—Managing Director, Next Living</li><li>Von Slater—Head of Development, Ingenia </li></ul><hr> The Urban Developer Land Lease Communities vSummit will take&nbsp; place virtually on Thursday, 27 July 2023. <a data-mce-href="https://cvent.me/qwY1w3?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" href="https://cvent.me/qwY1w3?rt=X_aufiJPxEeHOTaMYZfoiQ&amp;RefId=General+Admission+%7C+Editorial" target="_blank" rel="noopener">Click here for more information on program and tickets.&nbsp;</a>

Join us as we explore the opportunities for developers and investors in this emerging sector…

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Are you a property professional looking to integrate Environmental, Social, and Governance (ESG) principles into your projects?Join The Urban Developer for an exclusive online event focused on ESG Principles for Property Professionals. Discover how to incorporate sustainability, social impact and ethical governance into your property developments.This event brings together industry leaders and experts to share insights, best practices and case studies that showcase the financial viability and long-term benefits of ESG-driven projects.Through interactive sessions and real-world examples, you’ll gain practical skills and knowledge to assess and implement ESG strategies, enhancing the value and appeal of your developments. Whether you’re an investor, developer, or industry consultant, this event is essential for staying ahead in the evolving landscape of sustainable property development.<a href="https://cvent.me/kBABKN?rt=X_aufiJPxEeHOTaMYZfoiQ" target="_blank" rel="noopener" data-mce-href="https://cvent.me/kBABKN?rt=X_aufiJPxEeHOTaMYZfoiQ">Click here to register.</a> <hr><h3 style="text-align: center;" data-mce-style="text-align: center;">COURSE OUTLINE</h3><hr> PART ONE The Business Case for ESG in Property Development &nbsp; &nbsp; Explore the business benefits of ESG principles for property developers, including improved reputation, reduced risk, and enhanced financial performance.<ul><li>ESG principles and application in commercial property</li><li>Business case and successful implementation examples</li><li>Financial benefits, including asset value and access to capital</li><li>Risks of ignoring ESG, including regulatory, reputational and financial</li><li>Integrating ESG into development or refurbishment processes, from design to management</li></ul>Presenter: Shane Blight - Pacific Director - ESG (Building Consultancy), CBRE PART TWO Understanding the Importance of Embodied Carbon in Property Development Understand how to measure and manage embodied carbon in property development. Learn the key steps to reduce a project’s environmental footprint and achieve net-zero targets early in the design phase.<ul><li>Definition and importance of embodied carbon in property development</li><li>Difference between embodied carbon and operational carbon</li><li>Key steps in measuring and managing embodied carbon in property development</li><li>Role of cost managers in reducing embodied carbon emissions</li><li>Case studies and examples of successful embodied carbon reduction in property development</li></ul>Presenter: Tom Dean - Director of Carbon Planning, Slattery PART THREE A Developer’s Approach to Resilient Communities and Innovation Developers’ strategies for building resilient communities and fostering innovation by advancing ESG in the built environment.<ul><li>Strategies for integrating ESG principles in the built environment</li><li>Building resilient communities through sustainable development practices</li><li>Innovations in the property development industry driven by ESG</li><li>Case studies highlighting successful implementation of ESG in projects</li><li>Collaborative approaches and partnerships to advance ESG outcomes</li></ul>Presenter: Julia Halioua - Senior Sustainability Advisor, Frasers Property PART FOUR Procuring Sustainable Finance for Property Development Learn about the various financing options available for property development projects including “sustainable”&nbsp; finance, which refers to funding that supports sustainable and low-carbon development.<ul><li>Introduction to sustainable project funding and available options for supporting development</li><li>Case studies of successful sustainable project financing in the property development industry</li><li>Challenges and risks associated with sustainable project financing and how to mitigate them</li><li>Best practices and key success factors in sustainable project financing</li></ul>Presenter: Sara Thomas - Associate Director - Investments, CEFC <hr><h3> Who should attend?</h3><ul><li>Property developers</li><li>Real estate investors</li><li>Legal professionals</li><li>Accountants and tax advisors</li><li>Urban planners</li><li>Government officials</li><li>Architects and designers</li><li>Property managers</li><li>Financial institutions</li><li>Industry consultants and advisors </li></ul><hr> The ESG for Property Professionals vCourse will take place virtually on Thursday, 15 June 2023. <a href="https://cvent.me/kBABKN?rt=X_aufiJPxEeHOTaMYZfoiQ" target="_blank" rel="noopener" data-mce-href="https://cvent.me/kBABKN?rt=X_aufiJPxEeHOTaMYZfoiQ">Click here to register and learn more.</a>