The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
FULL PROGRAM RELEASED FOR URBANITY-25 CONNECTING PROPERTY LEADERS ACROSS THE ASIA PACIFIC
FULL PROGRAM RELEASED FOR URBANITY-25 WHERE THE PROPERTY INDUSTRY CONNECTS
VIEW FULL AGENDADETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
ResidentialTaryn ParisMon 12 May 25

Gurner’s Biohacking Melbourne BtR Launches

The 41-storey South Melbourne tower leverages Gurner’s wellness brainchild, Saint, to deliver high-performance living and $50,000 biohacking in-home wellness suites.

Madison Grand is the second build-to-rent asset under the GQ build-to-rent platform with real estate investment manager Qualitas. 

The tower at 344 City Road comprises 398 luxury residences and a three-floor private wellness club with prices starting at $570 a week for a studio, to $1295 a week for a three-bedroom apartment. 

Wellness suites comprise wellness rooms and treatments that include blue light blockers, in-home air purification and water filters, customised nutrition plans and five weekly meals, a vitamin-C infused shower, plants, and a 12-month membership to Saint. 

The Warren & Mahoney-designed tower at South Melbourne has a heavy focus on amenity with a 24-hour concierge, onsite Tesla share car and a pet day spa, a rooftop pool, private dining, karaoke room, cold plunge and sauna. 

Gurner Group founder Tim Gurner said the developer was targeting the “longevity generation” who were actively choosing to rent luxury apartments.

null
▲ The biohacking build-to-rent building has a heavy focus on amenities, which include a bowling alley and karaoke room.

“Madison Grand is not just a place to live, it’s a place to improve your performance, supercharge your recovery, and live younger and better,” Gurner said. 

“Our unique advantage at Gurner Group is our expertise in both luxury living and wellness innovation—we’ve combined both to create the first residential tower in the southern hemisphere where residents can literally live longer, better lives by design.”

The GQ build-to-rent platform has an existing portfolio of more than 1400 apartments with a secured pipeline of a further 3500 units with current gross funds under management of $3.2 billion. 

null
▲ The tower comprises a soft colour palette and a focus on natural light.

Last year GQ completed Beach House at 1 Wellington Street in Melbourne’s St Kilda, a 297-apartment build-to-rent project. 

Madison Grand is the group’s second asset to complete, with more on the horizon including OSK Property’s Melbourne Square megaproject. 

Build-to-RentMelbourneReal EstateProject
AUTHOR
Taryn Paris
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Paperwork to Plate: The Rise of Brisbane’s Midtown

Taryn Paris
6 Min
Wel Co's Thornhill Park, 40km west of the Melbourne CBD.
Exclusive

Waiting for Victoria: Why Wel.Co says State Planning isn’t Working

Marisa Wikramanayake
6 Min
Woods Bagot Principal Alex Hall and Penny Place Adelaide
Exclusive

Amplified Affordability: Woods Bagot Cracks Housing Cost Code

Leon Della Bosca
8 Min
Goodman Brisbane Industrial EDM
Exclusive

Olympics a ‘Springboard’ for Brisbane’s Industrial Age

Clare Burnett
6 Min
Colliers build-to-rent head Robert Papaleo speaking at The Urban Developer's Build-to-Rent Summit in Melbourne.
Exclusive

Get Creative Before BtR Wellspring Runs Dry, Sector Urged

Marisa Wikramanayake
4 Min
View All >
Build-to-Rent

The 10 Biggest BtR Projects Under Construction in 2025

Editorial Desk
Finance

Global Uncertainty Underwrites Australia as ‘Island of Stability’ for Investors

Taryn Paris
Exclusive

Paperwork to Plate: The Rise of Brisbane’s Midtown

Taryn Paris
Brisbane CBD's midtown precinct is on its way up and there is one key ingredient driving the migration...
LATEST
Build-to-Rent

The 10 Biggest BtR Projects Under Construction in 2025

Editorial Desk
5 Min
Finance

Global Uncertainty Underwrites Australia as ‘Island of Stability’ for Investors

Taryn Paris
6 Min
Exclusive

Paperwork to Plate: The Rise of Brisbane’s Midtown

Taryn Paris
6 Min
Cedar Woods Noble Park social housing HERO
Affordable & Social Housing

Cedar Woods Wins Nod for Noble Park Social Housing

Leon Della Bosca
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/gurner-qualitas-build-to-rent-south-melbourne