Commercial real estate agents are changing their habits, moving away from traditional marketing avenues and turning to new solutions to connect commercial investment property listings with high-quality leads.
CommercialReady—a digitally-focused, purpose built listings platform—is fast becoming the cornerstone solution for agents looking for bespoke campaigns.
The platform, which leverages an active investor database, creative production, and social media lead generation, follows the success of DevelopmentReady, the popular development site portal launched in 2015.
The website features enriched display listings combined with advanced asset-type search functionality, enabling potential investors to swiftly browse through a diverse inventory of commercial investment properties for sale.
Commercial real estate agents have the choice of three packages, which can be amplified and customised—the Basic package, Silver package or Gold package.
“Our packages deliver more than just pure enquiry,” CommercialReady national sales director Jake Ragkousis said.
“Unlike competing portals, we equip commercial real estate agents with a range of selling tools to leverage data and to maximise their ability to obtain the best results through our built-in proprietary technology and features.”
Features include social media campaigns, video production, database lead generation, creative packages, integrated data-rooms, 3D virtual tours, floor plans, imagery, campaign funding solutions, and more.
^Source: Ready Media Group Production.
The clouds over commercial assets are now lifting as rising vaccination levels enable a smoother return to office into next year.
Properties are beginning to flood the market once again with volumes eclipsing 2020 levels and on par with pre-Covid averages as investors show renewed confidence.
Throughout the pandemic the commercial property industry was fast to turn to technology in a concentrated effort to adapt to rolling lockdowns and government strategies in order to list, transact and provide clients with results despite temporary iso-buffers.
In the emerging post-pandemic environment, agents are learning and investing further into digital-alternatives, enriching their digital marketing and social media ads to showcase properties at the highest standards while ensuring they are using the right algorithms and programs to get in front of the right buyers.
Knight Frank’s head of investment sales Oliver Totani said the agency, a “firm believer” in digital marketing, was drawn to CommercialReady after some “great experiences” with DevelopmentReady.
“At the time, CommercialReady was viewed as a market disruptor and their major differential was their ability to enable a commercial real estate agent to cut through the noise online to market and speak directly with developers and the commercial property industry,” Totani said.
“CommercialReady is now on par with its competitors and rolling out some impressive additional service lines that have made it even easier to get in front of the right people seeking specific opportunities with specific sites or properties.
“[As an agent] if you're selling commercial, industrial or retail properties, you can’t run a campaign and confidently say to your clients ‘we’ve covered the market’ without being on CommercialReady.”
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Totani said enquiry levels, across a number of commercial properties under his stewardship, had remained elevated throughout the pandemic thanks, in part, to the ability to connect with high-quality leads through CommercialReady’s investor database.
“If you want to achieve the best outcome, use the best products,” Totani said.
“We use CommercialReady’s top-line package because we know it works and we want to provide our clients with the best possible outcomes.
“While your company’s brand is incredibly important, your personal brand as a commercial real estate agent is equally as important so for any agent currently looking to raise their profile, go hard, and invest your marketing spend in platforms like CommercialReady because they are no longer the disruptors, they’re now the differentiators.”
Colliers International metro sales director Tom O’Driscoll said CommercialReady, now an important tool in his marketing arsenal, had consistently provided “quality and adaptability”.
“As an agent you are only as good as your last deal,” O'Driscoll said.
“Marketing has rapidly evolved in the commercial real estate sector in the past five years and for any up-and-coming agent, having access to a user-friendly portal that can spearhead a campaign is highly beneficial.
“The problem with other portals is that they rely too heavily on their own systems and processes and fail to provide a personal touch which is very important as no two listings are the same.
“CommercialReady knows their market, client and buyers.
“What I really like about the platform is that it can not only adapt quickly with an agent's needs but also the client’s needs.”
“There are only so many hours in a day and what CommercialReady allows an agent to do is build a campaign and then focus on the front end, clients and potential investors, while tailored and targeted marketing campaigns are being delivered to the right groups.”
To learn more about Commercial Ready’s range of flexible listing packages, click here.
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