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The private investment arm of
AirAsia founder Tony Fernandes has launched Australia's first 'limited service' Tune Hotel in Melbourne.
Modelled on the same business principles and approach to customer service as the highly successful budget airline, Melbourne's Tune Hotel boasts a "5-star sleeping experience at a 1-star price."
The 225 room hotel is located on Swanston Street in Melbourne's inner city hub of Carlton.
Twin, double and family sized rooms start at $39 per night with guests required to pay for 'add ons', including breakfast, towels, toiletries, Wi-Fi and satellite television. Prices range from $2.20 for towels and toiletries to $10.50 for breakfast.
With existing operations in Malaysia, Indonesia, UK, Philippines and Thailand, Tune Hotels is aggressively expanding through the Asia-Pacific region and strategically aligning with destinations that AirAsia currently flies or intends to fly.
The company has stated that it is aiming for 100 hotels in its global portfolio by 2015, including committed hotels in Darwin, Perth and Sydney.
Tune Hotels also generate revenue through utilising indoor and outdoor space for advertising. Major advertisers include CIMB Bank, King Koil, Marigold, Nippon Paint and Nestle.
