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Woodbridge Capital, a leading fund manager and non-bank lender operating across Australia and New Zealand, has announced an ambitious strategy to double its size within the next 12 months.
This expansion plan reflects the firm’s unwavering commitment to innovation, product development and strengthening partnerships within the rapidly growing private credit sector.
Australia’s non-bank lending sector has seen remarkable growth in recent years, fuelled by tighter regulations on traditional banks and a rising demand for flexible financing alternatives.
Private credit, in particular, is reshaping the lending landscape as more borrowers turn to these nimble capital providers for their ability to deliver efficient, tailored solutions.
The market was changing fast, and borrowers were looking for lenders who could move with them, Woodbridge managing director Andrew Torrington said. “At Woodbridge, we see this as a real opportunity to set ourselves apart through experience, speed, and transparency.”
Woodbridge’s plan to double in size is underpinned by a strategic focus on product innovation, mid-market specialisation, rapid decision-making, and deepening relationships with brokers and developers.
The company believes these core strengths position it to not only achieve its growth target but also outperform the broader market.
“Our goal isn’t just to grow for the sake of it,” Torrington said. “It’s about growing the right way—by backing quality borrowers, delivering value for our investors, and being a trusted partner to our brokers and developers.”
A key component of the growth strategy is the launch of lending products designed to meet the evolving needs of borrowers. Woodbridge is focused on delivering speed and flexibility, recognising that no two loans are the same.
Woodbridge head of investments and ESG Matthew Samuels said, “We understand that every borrower and project is unique. Our products are built to reflect that. It’s about offering solutions, not hurdles”.
Woodbridge has carved out a niche as a true mid-market specialist, focusing on loans ranging from $20 million to $100 million. With more than $5 billion in loans funded to developers in this space, the team has a proven record and deep expertise in managing complex transactions.
Samuels said, “The mid-market is where we thrive. It’s a segment that demands sophistication from lenders and offers meaningful scale—perfect for a business like ours”.
In a crowded market, Woodbridge sets itself apart through speed and transparency. The firm has a streamlined decision-making process, enabling it to issue term sheets within 48 hours of receiving complete information—without compromising on quality or risk.
“We back our experience and systems,” Samuels said.
“Speed doesn’t mean cutting corners. It means knowing what you’re doing, making decisions fast and being upfront with everyone involved.
“All borrowers and brokers have direct access to the decision makers throughout the process.”
Transparency remains a cornerstone of Woodbridge’s approach. The firm is committed to ethical practices, clear communication and avoiding hidden fees or clauses—an approach designed to build long-term relationships and repeat business.
Torrington said, “Trust is everything in private lending. We believe the market will reward lenders who operate openly and honestly. That’s how we do business, and that’s how we’ll continue to grow”.
As private credit continues to gain momentum, Woodbridge’s bold growth plan is well-aligned with broader market trends. By focusing on innovation, client service and partnerships, the firm is poised to cement its leadership in the mid-market private lending space.
“Our expansion is not just about hitting numbers,” Torrington said. “It’s about becoming the go-to lender in our market—trusted, respected and known for delivering results.”
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