Traders in Purple Brings West End Project Build Forward

Traders in Purple has fast-tracked construction of its $500-million Rivara development in Brisbane’s West End after selling 75 per cent of its first release in just two months.

Sixty per cent of the first offering of the 164-home project at 117 Victoria Street sold in just three weeks.

Construction is now slated to begin on the 1.25ha site in January under the developer-builder’s internal construction team, three months ahead of the previously planned April start.

Under the scheme, two 12-storey towers sit above a “Wellness Grove” podium featuring resort-style amenities including a 20m pool, magnesium plunge pools, sauna, yoga lawn, and garden and dining facilities.

The developer said the design by Rothelowman had been informed by the architects’ expertise and experience in luxury waterfront projects, including more than two decades on Moreton Bay Peninsula projects.

Homes are split between 132 apartments, 20 terrace houses, and 12 “river homes” starting from $5.95 million.

The developer said the range was designed to appeal to a spectrum of market segments and demographics, including downsizers, professionals and families.

Half of the penthouses and half of the river homes were among the homes sold.

Chief executive Brett Robinson said that the mix of typologies was “incredibly important in enabling more people to experience riverfront living and the cultural, location and lifestyle advantages of West End”. 

▲ The project, pictured here in an artist’s impression, has rare waterfront access.

“The river homes, terrace homes and large apartments and penthouses open this rare location up to a great variety of people at different life stages who wish to call the river home.”

The response to Rivara highlighted location and design as primary motivators, particularly amongst downsizers, Robinson said.

Traders in Purple acquired a second West End site in May.

That off-market transaction for a 1ha site at 281-297 Montague Road has cleared the way for a planned project exceeding $850 million in value.

The developer holds a pipeline worth $5 billion.