Pelligra Plans $30m Inner-Melbourne Holiday Inn

Plans have been lodged for a $39-million, eight-storey Holiday Inn, car showroom and office space in inner-Melbourne's Richmond.

Reject Shop co-founder Ronald Hall sold the SEN Radio building at 471 Swan St in 2018 to Ross Pelligra, of Pelligra Group, and Robert Brij, director of ResiCommercial, with conditions including the approval of a development application.

The deal was reportedly worth more than $25 million.

The RotheLowman Architects-designed building would feature about 150 hotel rooms and 7136sq m of net leasable area, two basement car parking levels, and a plaza park on the corner entry for “public amenity”.

“The new hybrid space is a part of the emerging character of the eclectic and industrious character of Richmond,” the report stated.

“The proposed design aims to contribute to the surrounding public realm by defining a high-quality architectural language that will be created with regard to both an urban and pedestrian scale.

“The scheme aims to celebrate the character of Richmond through integration of industrial building elements and strives to showcase the hotel component through a unique and contemporary design with articulation and activation to the streetscape.”

According to the report, the design seeks to capture the vibrant character of Richmond and, according to RotheLowman, set a new benchmark for Richmond development.

It is understood ResiCommercial would manage the development.

Pacific Star Network’s SEN Radio currently occupies the office section of the two-storey industrial building on the site, and would need to relocate when their lease expired next year.