The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
RetailStaff WriterMon 08 Dec 14

Are Retail Pop Up Shops Here To Stay?

e

If new products can come and go, why can't stores? This is the premise behind the Pop Up phenomenon that has taken over the world of retailing. With no sign of this trend slowing, it’s one that presents immense potential for property owners – regardless of location or sector.

Contrary to some popular held property beliefs, Pop Ups are not limited to emerging or online retailers who perhaps are not in the market for a longer term lease. Rather, the Pop Up is the modern forum for all brands – from Target, eBay and Kanye West to local designers, visiting stylists, online retailers and artisan creators.

The Pop Up is all about surprising consumers with temporary stations, guaranteeing exclusivity because of the limited time span. The trend was born of the “new economies” – the Entertainment Economy, the Experience Economy, the Surprise Economy – buying environments created and nurtured by current trends, consumer expectations and changing access to information and products.

While the Pop Up began in static, vacant spaces, they are now also mobile – think branded buses and custom marquees.

Property owners and agents have in the past seen Pop Ups as a way of  filling vacant space – a temporary measure before the real tenant moved in. While this is a great way of generating activity and income for space, the Pop Up should not be viewed in any way as temporary.

JLL’s Director of Retail Property and Asset Management Jacqui Kinloch said property owners needed to include Pop Ups in their overall strategies to remain ahead of the consumer consumption curve.

“We now consider Pop Up tenancies as part of overall Leasing Plans. For some clients we factor in a Pop Up space to be permanently filled with a range of users over a 12-month period," she said.

“For shopping centres this can be a great asset as each Pop Up represents effectively a new “brand” to the centre, appealing to new markets and generating new foot traffic."

Ms Kinloch says an analysis of data shows the Pop Up leasing category within JLL-managed shopping centres has seen double-digit year-on-year sales growth from 2012 to 2014, with no signs of slowing.

“With vacancy rates across some sectors at 6.8 per cent, finding space is easier and property owners are fully supportive of the temporary retail space-taker.

“Pop Up shops might have been seen as a response to recession-induced change but now have broader significance as a champion of wider change processes."

RetailAustraliaReal EstateSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
The two towers, of 35 and 34 storeys, help cement the SA capital’s growing status as the best place in Australia for the…
LATEST
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
3 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/retail-pop-up-shops-are-here-to-stay