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ExclusiveVanessa CrollMon 25 Aug 25

Relevant or Redundant: Will Tech Kill Display Suites?

TUD+ MEMBER CONTENT
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
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Once the undisputed centrepiece for off-the-plan sales, display suites are in a period of reinvention.

With build costs ranging from $1 million to more than $5 million and digital tools advancing, developers are pairing reimagined touchpoints with immersive tech to sell beyond the showroom.

The shift is turning display suites from static, site-bound sales rooms into versatile brand platforms and interactive experiences. 

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ResidentialAustraliaDevelopmentSector
AUTHOR
Vanessa Croll
The Urban Developer - Journalist
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Article originally posted at: https://www.theurbandeveloper.com/articles/Immersiv-ad-group-showroom-fortis-debate-display-suite-costs-relevance-technology