It’s July in Melbourne. The Henny/Prime Edition HQ is taking part in Dry July, but Melbourne’s development scene seems to have been on the wagon for years.

Projects have dried up, developers are abstaining from risk and some are still nursing hangovers from the apartment market binge of the 2000s and 2010s.

So, as traditional apartment development continues to face headwinds in the Victorian market, the Melbourne developer-builder partnership is moving into purpose-built student accommodation and alternative living sectors.