Is Fortitude Valley Brisbane's Next Luxury Living Spot?

Brisbane's Fortitude Valley is set to undergo a major transformation into a luxury living destination as Melbourne-based development company Gurner will next month launch Flatiron, the first stage in the developer’s ambitious FV project.

A modern reimaging of New York’s famous building of the same name, Flatiron will span 30 levels and comprise 354 one, two and three bedroom apartments. Flatiron is a sweeping bronzed building that will sit on top of an elevated landscaped podium containing world-class retail.

It will bring new life to Fortitude Valley, establishing Alfred Street as a café precinct featuring al fresco dining and lush landscaping and Barry Parade as a mecca for high-end showrooms, while along Brunswick Street, FV will integrate the heritage of Forester’s Hall with a potential gourmet grocer, cafés, restaurants, bars and a multi-level entertainment venue.

Flatiron is the first stage of Gurner’s $600 million FV development, designed by renowned architects Elenberg Fraser. The FV development will feature three unique buildings across a 5,000 square metre site 400 metres from Brisbane’s CBD.

Bordered by Brunswick Street, Alfred Street and Barry Parade, FV will feature:

• 810 one, two and three bedroom apartments

• A 90 room 4.5 star hotel

• A 3,000 square metre residents-only resort-style private club

• A ground floor retail precinct with a combined space of 3,188 square metres comprising restaurant, retail and offices.

Gurner founder Tim Gurner said the master planned resort-style development, which is the firm’s first foray into Brisbane, would become a Brisbane landmark, leading the regeneration of Fortitude Valley and helping take Brisbane to the world stage in support of Lord Mayor Graham Quirk’s plans for a ‘New World City’.

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“Flatiron will set a new benchmark for international design in Australia and the level of enquiry we have already received reflects this. Since obtaining our permit just a few months ago, we already have almost 2500 registrations of interest from all around Australia,” Tim said.

“This enthusiasm for the project isn’t surprising, given the level of interest in Brisbane as a strong investment market and demand among locals for aspirational apartment living.

“The development will also help drive the rejuvenation of Fortitude Valley, which is emerging as a property hot spot. It will bring a new buzz to the area with more than 1100 new residents and through the exciting retail planned at ground level, which we are confident will attract some of the best names in hospitality and retail in Australia.”

FV is located 800m to the Brisbane River’s edge, walking and bike paths and is only 130 metres from Fortitude Valley train station.