Heidelberg Affordable Housing Scheme Hallmarc’s First
Melbourne residential developer Hallmarc has turned dirt at Heidelberg on its first affordable housing project.
The developer, in partnership with National Affordable Housing and Housing Australia, will build 85 apartments at 7-11 Cartmell Street in Melbourne’s north-east.
The project will comprise a mix of studio, one, two and three-bedroom apartments with a focus on sustainable urban design and liveability, as well as an enhanced public realm.
It’s a landmark collaboration between Hallmarc and the Banyule City Council, which has received funding from the Housing Australia Future Fund (HAFF).
The project will transform a public carpark into a mixed-use affordable housing precinct, leveraging Hallmarc’s residential development expertise.
Hallmarc director of developments Peter Storey said the developer aimed to demonstrate that affordable housing could be functional and well-designed.
“This project sets a new benchmark for affordable housing,” Storey said.
“It also reflects the growing impact of public–private collaboration in tackling Victoria’s housing affordability challenges. This is a great example of what can be achieved when government and industry work together with a shared vision to deliver housing solutions that genuinely meet community needs.
“As state and federal governments set ambitious goals to meet population growth and affordability pressures, efforts like this are essential in delivering real, on-the-ground solutions that work for individuals and families in all circumstances.”
Heidelberg is home to major healthcare institutions including the Austin Hospital, Warringal Private Hospital, and Olivia Newton-John Cancer Wellness and Research Centre.
These facilities employed thousands of healthcare professionals, many of whom struggled to find affordable homes near their work, Storey said.
Eligibility would be determined by factors including income thresholds, household size and Australian residency status.
Vacancy rates in Melbourne’s north are about 1.6 per cent and the average rental asking price at Heidelberg is $545 for an apartment, according to REA data. The latter is up 2.8 per cent in the past 12 months.
According to 2021 Census data, about 41.1 per cent of homes at Heidelberg are rented.
This project will provide critical housing relief for essential workers and low-income families.
It is not only a response to current housing pressures but a long-term investment in the social and economic wellbeing of the Heidelberg community, Storey said.
Hallmarc Group won approval for the development in 2024 and broke ground on the site this month.
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