Proptech Solution Manages, Showcases and Connects


In 2021, property technology is fast becoming a critical ingredient to running a successful project.

Having a powerful, easy-to-use software that gives developers and project marketers additional time and resources to focus on marketing and selling is putting industry leaders ahead of the game.

Key players including CBRE, Colliers, Cbus, UEM and S P Setia are all known to use Development ID, an industry-leading, cloud-based software unique for its holistic approach that lets clients manage, connect and showcase off-the-plan projects from a single platform.

Most solutions offer streamlined inventory or stock management systems but that is where things tend to end. Guided by its mantra to manage, connect and showcase, Development ID takes things several steps further to streamline the entire property selling process.

The platform allows users to easily manage stock, connect and secure channel sales and showcase projects through the interactive display suite presentation software, DevSuite.


Jordan Catalano, managing director and co-founder of parent company AD Group said that while they had initially designed Development ID to be used in the earlier stages of a project’s lifecycle specifically when developers are looking to secure channel sales before launching to the market, it has since evolved into an extremely sophisticated platform with rapidly expanding potential.

“Today it covers the entire project lifecycle with a multi-layered approach to project management and marketing, so we’re in the game at all times.”

In the wake of REA Group owned Property Platform’s recent retirement, Development ID has picked up even more steam, further strengthening its client base, and now stands as the nation’s most used and successful proptech software solution.

As the platform’s sole focus is off-the-plan property, it has mastered the craft by offering tailored solutions.

“Currently, there’s no system like Development ID in the market, Tim Fleming, general manager of Development ID,” said

“The software is unique for both developers and project marketers because it has been built around the nuances of the Australian property market in collaboration with the industry itself.”

At its inception, the Development ID team consulted with multiple key industry figures to find out what they needed in a stock management system and investor connection platform—particularly what their pain points were.


Many of the largest project marketers around the nation, including heavyweights Colliers and CBRE played a part in ensuring Development ID’s features met the needs of agents and developers.

“There are particularities in the workflow that are unique to off-the-plan properties,” Fleming said.

“Our aim was to offer a streamlined process that addresses our clients’ pain points, drives efficiencies and betters their outcomes.

“As mentioned, the platform was initially created in close collaboration with key players in the industry.

“Since then, throughout its growth, Development ID has always been guided by the industry and this is how we like to work.

“By closely collaborating with the industry and gaining a deep understanding of our clients needs, we’ve been able to structure Development ID in a way that is both intuitive and meets the needs of our unique property industry.

“The prop tech space is something we are extremely passionate about and we’re beyond pleased that our product suite has been so well received by the industry.

“Our team has proposed some really great ideas and are currently finalising a very exciting product roadmap that will better support our clients across all property categories.”

Fleming said the team always kept the lines of communication open with clients and encourage feedback and new ideas.

“If there’s anything we can do to make developers’ and project marketers’ workflow easier, we implement it,” Fleming said.

“We pride ourselves on our adaptable and dynamic approach; this has been one of the secrets to our success and how we’ve so quickly become one of the fastest-growing platforms in the industry,” Catalano added.

Click here to view the full product tour of Development ID.

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