With an appetite for the Australian property market, Chinese investors have been accountable for more then $5 billion of residential property sales in Australian in 2013.
According to a report by Credit Suisse, Chinese buyers took 12 per cent of newly built housing in the whole of Australia in 2013.
Chinese buyers have purchased $24 billion of Australia housing in the past seven years, and Credit Suisse estimates over the next seven years an additional $44 billion will be spent on residential property.
According to the Credit Suisse report, there are currently 1.1 million Chinese that can afford to buy an apartment in Sydney and this number is estimated to increase by 30% by 2020.
In response to China’s increasing demand for Australian property, Australian technology firm
Investorist - a B2B off the plan property sales platform - is bringing markets together by taking down the language, culture and market knowledge barriers for Chinese agents and investors.
Launched in July 2013 by property marketing and digital expert Jon Ellis, Investorist promotes and distributes investment properties to Australia and the globe through real estate agents, financial planners, accountants and advisors.
Investorist has over $4.5 billion in off-the-plan property across nearly 200 projects, making it the largest aggregation of off-the-plan property in Australia.
“For many years, there has been a lack of communication platform that integrates the off the plan projects and helps real estate developers to promote their projects directly to clients.” said Ellis, founder and CEO of Investorist.
The language and cultural barriers are the biggest obstacles for many Chinese agents when dealing with Australian developers and agents especially when no relationship currently exists.
Investorist helps to overcome these barriers by opening up communication channels.
Translating Investorist content to Mandarin helps create a virtual meeting place where Chinese agents can be introduced to Australian developers and head agents.
To assist their members navigate through the Australian market, Investorist has partnered with
RealEstate Investar – Australia’s leading provider of property data to access detailed suburb data, displayed conveniently next to the property details.
The volume of projects available and the access to exclusive projects not yet available to the public means Chinese members now save time sourcing Australian stock and can concentrate on what they do best – customer relations and making sales.
It facilitates direct communication by breaking down all previously existing barriers between Sellers and Network Partners; enabling them to have instant, transparent and streamlined transactions for the first time ever.
