Knowing where buyers are looking to purchase their next property is no longer a guessing game, instead developers can now use exclusive industry information to see the hotspots that are quickly gaining popularity across Australia.
With 32.5 million monthly visits to their site each month, Domain has access to popular search terms of active users and understands the key factors, events and motivations in the home buyers journey.
Understanding the demographics of your target market, as well as what motivates them to buy, is invaluable to a successful campaign. It can be the difference between sell-out, or struggling to meet pre-sales targets.
With access to exclusive data and insights from Domain, developers can equip themselves with an in-depth understanding of the demographics of their project's target market and apply this information to build a customised campaign that drives quality performance.
The map below uncovers the most recent hot spots for new developments based on search trends seen on Domain in the first quarter of 2018.
Domain uses touchpoints throughout the Domain and Fairfax network in order to create specific audience segments to match a developers advertising campaign.
Domain uses this information to generate valuable and qualified leads for developers and builders. By using an omni-channel approach, Domain can continually optimise a projects campaign to further increase its reach to these specific audience segments across premium environments, social channels and search partner networks.
Knowing where buyers are, at the right time is essential to any successful marketing campaign. Developers can’t overlook the power of data and knowing how to capitalise on this information should be a crucial part of any project’s successful marketing strategy.
For further information about Domain’s exclusive data contact developers@domain.com.au or visit www.domainmedia.com.au
Main image: One Palm Beach, Velocity Property Group
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