Abode Group Rebrands as Iconic Hotels

Independent hotel operator Abode Group recently announced an organisation rebrand and restructure to key company stakeholders.

A division of Geocon, the largest independent construction, development, hotelier and employer in the ACT, Iconic Hotels owns and operates six hotels in Canberra and the surrounding region, and two food and beverage outlets.

Two more hotels in Canberra’s inner-south and north are due for completion and opening by July next year, as well as the development and delivery of West Block – a luxury hotel and hospitality offering located within the Parliamentary Triangle set to welcome guests by 2020.

Geocon said the rebrand of Abode Group to Iconic Hotels is a natural transition which more closely aligns the company with its future projects.

“Iconic Hotels is setting the pace for hotel development and delivery in the ACT,” Geocon founder Nick Georgalis said.

“With continued success across our flagship hotel brand, Abode Hotels, we look forward to delivering new hotel and hospitality offerings and unique commercial and retail opportunities to the Canberra community.”

“Our new luxury accommodation brand is an exciting project which will provide an unparalleled luxury experience for guests traveling to Canberra.

“The brand will respond to market demand and exceed and extend the current market offering.”

General manager Rien Donkin said that Geocon has new hospitality products and services in its pipeline.

“Key property developments and hotel portfolio growth forecast for the next five years required a shift in organisational focus and branding,” general manager Rien Donkin said.

“Iconic Hotels speaks to the broader goals and upcoming brand deliverables for the organisation. We are excited for these changes and look forward to continued growth and development within the sector.”

Iconic Hotels is set to open a new 63-room Abode Hotel in Kingston in early September, a 180-room hotel in Braddon and a 150-room hotel in Belconnen.

Two food and beverage outlets, Braddon Merchant and Midnight Bar will also join the Braddon hospitality precinct.

By 2020, Iconic Hotels will manage over 1,000 hotel rooms across Canberra and region, complemented by a diverse range of food and beverage offerings.

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