Holdmark Files Office-Hotel Conversion Plans

Holdmark is planning an office-to-hotel conversion by fixing and adding six levels to an aged building in North Sydney. The private developer was hoping for a smoother pathway to approval on the 1395sq m site at 20 Berry Street, after lengthy and continuing delays on its InterContinental Parramatta plans . The new 22-storey tower in North Sydney was designed by Studio SC architects and had 249 guestrooms at an estimated cost of $62 million. There was an outdoor terrace and dining area as well as a gym, conference rooms, ground floor retail and 70 pay-for-use car spaces. This replaced 10,986sq m of office space across 15 levels in the old building which was formerly leased by engineering firm SMEC. At the time private developer Velment Pty Ltd led by Robert Magid sold the property for around $60 million to YUHU Group in 2015 and it exchanged hands again in 2019 for an undisclosed amount. ▲ Studio SC formerly Scott Carver created the hotel plans for 20 Berry Street, North Sydney which include elements of the old tower. Now Holdmark’s Sarkis Nassif would transform the old building in the northern part of the Harbour CBD which was predominantly high-density residential and mixed-use towers. The Urbis planning report said there was an opportunity to reuse part of the Brutalist-style office in a new way. “There is a shortage of quality hotel accommodation and meeting facilities in the North Sydney CBD,” the report said. “Due to strong demand from both corporate and leisure travellers, coupled with the limited number of new hotels. “This shortage presents an opportunity for a new hotel offering.” ▲ The original office building has 15 levels and 110 onsite carparks. While the new hotel would incorporate some of the style of the old building much of the facade and interior would have to be demolished as it had deteriorated and there was structural decay. Holdmark was working on another hotel at 197 Church Street, Parramatta, and a high-end shopping and dining precinct at the corner of Macquarie Street. Nearly three years after unveiling the designs , the developer was still working to get the plans approved. This would create a 23-storey office and 33-storey hotel to be branded as a five-star InterContinental. ▲ Holdmark Property Group ’ s plans for hotel and office towers in Parramatta filed in 2022. In October the Sydney Central City Planning Panel deferred the determination, asking for more documentary support between Hallmark and Sydney Metro. A determination was expected in mid-November but was yet to be made and the top of the older buildings on the site were demolished this year.

Holdmark Files Office-Hotel Conversion Plans

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Holdmark Files Office-Hotel Conversion Plans

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