Free Webinar | Project Marketing Strategies in a Softening Sales Environment
Most stalled campaigns don’t have a demand problem; they have a visibility problem. This session shows developers how to find it before it costs them price or time.
When sales slow, the usual response is more leads, bigger incentives and sharper pricing. Those levers often treat the symptom and give away margin. The session reframes the question from “how do we get more enquiry?” to “which buyers are actually moving, and why have the rest stalled?”
Co-Founder at PRiMAX, Mark Bernberg walks through five places campaigns commonly leak gross realisation (GR) and sales velocity, covering pricing and release strategy, incentives, lead generation, agent networks and display suite follow-up, and product positioning.
For each one, attendees see the symptom, the check they can run with the data they already hold, and what the picture looks like when real buyer behaviour is visible.
Speaker
PRiMAX co-founder Mark Bernberg
Mark Bernberg is Co-Founder at PRiMAX operating at the intersection of development and artificial intelligence. He specialises in pricing strategy and sales velocity, using data and behavioural insights to optimise launches, maximise revenue and give developers a competitive edge in an intelligence-driven market.
What you will learn
The five major problems every project faces and their real impact on gross realisation
How to tell genuine buyer intent from lead volume, and why that changes pricing and release decisions
How behavioural data turns online and offline buyer activity into clear next steps for sales and marketing teams
How to protect both price and velocity when the market pushes you to trade one for the other
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