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Case Study: From Construction to Production | Inside Freecity’s Modular Journey
In this Urbanity-26 Big Ideas Showcase, Freecity executive director of development Michael Romano takes us inside Freecity’s modular journey.
Despite growing demand, stronger planning support, and increased capital appetite, we are still not building houses fast enough. Romano believes there needs to be a fundamental rethink on how we can scale housing delivery in this country.
As the industry looks for faster, smarter, and more scalable ways to deliver housing, modular construction is moving from niche to mainstream. Romano shares how a production-led model is reshaping the future of housing.
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