NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
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Located in Footscray, one of Melbourne’s most multicultural precincts, lies
Keystone Property Group's new residential development in the city's inner-west.
The Buckley, designed by architect
Kavellaris Urban Design, is the eighth Footscray development for the Melbourne-based developer.
The $45 million development will comprise 100 apartments and two ground floor retail spaces.
Keystone Property Group Director Luke Daley said finding the right location was imperative to a developments success.
“As a developer, when we buy well it translates into our customers buying well,” Mr Daley said.
“Melbourne’s inner west remains one of the cities most affordable inner-city areas for investment and The Buckley lies in one of its best pockets.
“Away from areas of prolific development and adjacent to the village-like streets of Seddon, it’s the only place in Melbourne, if not Australia, where 5kms out of the CBD you can purchase seventy square meter, two bedroom apartments for $470,000," said Daley.
Billy Kavellaris, lead architect on the project, described the project a bold with exciting, alternating and articulated geometrics that hover over the façade.
Scharp because we really wanted to showcase the potential of the property to the purchaser and make our potential buyers sit up and take notice. It is crucial to the success of a development; without furniture an apartment is just a blank canvas,” said Daley.
"We began putting together the 3D renderings and hero images, and after a few weeks began translating the colours that we used for the interior images into the branding and collateral layouts. When the campaign went live we took thirty-eight registrations of interest; with buyers being highly receptive to the location, price point, and design.”
The Buckley has received strong investor interest, as Footscray falls under the council’s vision for the Melbourne 2030 plan.
The development is predicted to kick-start significant population and value growth.
