The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
7
print
Print
OtherTed TabetWed 10 Oct 18

Sydney Opera House Ad Protest Recaptures the Public Realm

c8fa16cf-0df2-47a9-9da1-0e2b38724c0a

More than a thousand protesters gathered around the world heritage listed Sydney Opera House in outrage against the promotion of the multimillion-dollar Everest horse race on the building's sails.

Public outrage has been sparked by the concept of the cultural value of an Australian icon being used to promote the increasingly influential gambling industry, as well as the ongoing privatisation of public spaces through advertising.

Opera House managers declined the application by race organisers for the eye-catching barrier draw, but the NSW government intervened and overruled them arguing the race's commercial potential as "a huge tourist attraction that would bring in more than $100 million".

“We are promoting a unique Sydney event, The Everest, not gambling,” Racing NSW chief executive Peter V’landys said.

More than 300,000 people have signed a petition condemning the promotion, while the NSW National Trust has questioned whether the move was legal.

Related: Sydney Opera House Function Centre Upgrade Takes Centre Stage


The projection lasted about 30 minutes, with many gathering in an attempt to recapture the public realm while vocalising their anger towards corporate incursion and the promotion of gambling products.

Funding for public spaces and public infrastructure has been squeezed in recent months in New South Wales, with urban authorities contentiously opening up alternative revenue streams.

The divisive decision by NSW Premier Gladys Berejiklian to overrule Opera House chief Louise Herron, allowing the advertising to run has also called into question corporate coercion of government officials.

“I don’t want NSW to fall behind because other cities and states are promoting these events,” NSW premier Gladys Berejiklian said.

“These are issues that we take on board.”

Deloitte estimates the Sydney Opera House contributes approximately $775 million annually to the Australian economy, and as a cultural and heritage icon, it has an estimated value of $2.1 billion.

Intervention forcing the Sydney Opera House to promote horse racing illustrates a growing frustration by citizens being forced to live in increasingly branded cities.

“They’ve gone with a decision that we think probably is not legal, it may be in breach of the Heritage Act,” National Trust NSW conservation director Graham Quint said.

Government leaders who have gambled to allow the promotion, may now have put their money on the wrong horse.

OtherInfrastructureAustraliado not useMarketingOther
AUTHOR
Ted Tabet
The Urban Developer - Journalist
More articles by this author
website iconlinkedin icon
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
The Dorcas Street project replaces demolished walk-ups with 131 modern apartments, the first step in a multi-stage redev…
LATEST
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/sydney-opera-house-controversial-projection-