It's no secret that social media is a powerful sales and marketing tool. Businesses of all sizes across industries globally use it to reach new customers, sell products and grow their business.
However, social media marketing has been somewhat underutilised in the property development space.
For property developers, social media marketing is an extremely effective method for targeting and selling property to the right homebuyer given the ability to build audiences based on socio-demographic factors and interests.
With traditional listing portals such as REA and Domain being saturated with new projects, it is imperative that property developers unlock new and creative ways to reach buyers directly, and more effectively.
In this post, we will discuss the power of TrueSite’s social media marketing approach for property developers and why developers have to be proactive to position their brand correctly and generate more qualified leads for their projects.
TrueSite has been listening closely to their developer partners and working hard to support their needs with new approaches.
Having been creating immersive experiences and 3D tours for projects for the last 5 years, TrueSite has taken an active approach to diagnosing areas that Property developers can capitalise on, this includes social media.
Historically, we have witnessed property developers spend tens of thousands of dollars on 3D and virtual project marketing materials and interactive display suite fit-outs, only to see a handful of people physically walk through the display.
This became more evident during the pandemic, where agents and developers struggled to generate interest and impact in selling properties off the plan. The result being that both developers and agents need to take an active approach to their online presence.
This led us to launch our social media marketing services that are purposed for real estate projects and property development companies.
Our focus with this service has been to enhance the ability of a property developer or sales agent to market properties to buyers that are most likely to buy a home.
This approach allows our clients to cut through the noise of saturated listing portals with direct, buyer-focused marketing and better leverage dynamic 3D and interactive content that gets stale sitting in the display suite.
For example, the recent sale of Bondi Beach’s most expensive penthouse at 8 Notts Avenue was subject to a hyper-targeted social media marketing campaign that leveraged 3D content.
Not only did TrueSite provide 3D immersive experiences of the space, TrueSite were also able to run buyer-targeted ads across social media channels (Facebook, Instagram, LinkedIn and TikTok) to generate surging levels of enquiry in the penthouse through a bespoke landing-page optimised for conversion.
Facebook
With well over 80 per cent of the Australian population on social media, we see people from all walks of life having an active online presence.
Property developers seeking to take a proactive approach to selling projects need to ensure they can navigate social media advertising effectively in order to pierce the market and serve the right content to the right audience at the right time.
In the social media landscape, content is king and our approach to social media marketing goes one step further with our immersive Architectural Visualisation services that allow developers to generate and serve fun, fresh and engaging content to their buyers.
Request a TrueSite consultation to learn more about their services here.
▲ 8 Notts Avenue walkthrough ad from the social media campaign.
The Urban Developer is proud to partner with TrueSite to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.
