The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherStaff WriterTue 17 Mar 15

Politicians Not Connecting With Apartment Dwellers?

8

A poll of Sydneysiders has found that 56% own, rent, invest in or intend moving to an apartment yet politician seem to focus instead on people in free standing homes, the Urban Taskforce said.

The Taskforce, which represents Australia's most prominent property developers and equity financiers, said the poll showed that political leaders had their priorities wrong.

“Our concern is that political parties seem to read the community as suburban house dwellers rather than urban apartment dwellers,” Urban Taskforce CEO, Chris Johnson said.

“Candidates door knock houses but find access to apartments very difficult so their perception of the community is biased towards attitudes of suburban detached house dwellers.”

Mr Johnson said the group’s research had gone behind the front lobby security to interview over 630 dwellers in apartments, 273 investors and over 100 people looking to move into apartments.

“Those living in apartments according to the poll represent 35% of Sydney households with half being renters and half owners. Another 15% of Sydney siders are investors in apartments and another 6% are intenders looking to move into apartments,” Mr Johnson said.

“So a massive 56% of Sydneysiders are actively involved in apartments through owning, renting or wanting to move into an apartment.

"How they think about the city’s future, about growth, about living styles are clearly critical to governments but we suspect politicians do not know enough about the apartment community.”

When asked what were the key drivers to apartment living three factors dominated: Location, Affordability and Public Transport.

Mr Johnson said location meant convenience to grocery shopping, to work and to amenities.

“The message about location needs to go to urban planners so that walkable urban areas are planned where apartments are close to amenities,” Mr Johnson said.

The survey said that affordability was also gaining in importance due to rising house prices in Sydney.

Many people were trading home size for location so they could afford a suitable home.

The proximity to public transport indicated an emerging number of apartment dwellers were preferring public transport to the use of a car.

Only 62% of renters owned a car compared to the Sydney average of 82%.

The poll also found that 56% of renters were looking to buy in the near future with over half of these intending to buy an apartment.

While there is a perception that apartments are not family friendly this was changing with 28% of current apartment dwellers saying they like apartment living and will continue this with children.

Currently 23% of renters and 29% of apartment owners have children living with parents in their apartment.

OtherAustraliaOther
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
The property giant’s strategic shift to higher density is in full flight as details of two landmark projects are made pu…
LATEST
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/politicians-connecting-apartment-dwellers