The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherStaff WriterWed 13 Apr 16

'Lifestyle Managers' To Cater For Millennials At Oliver Hume's Nord

n

Lifestyle managers are being introduced into new developments for ‘experience hungry’ millennials looking to spend less time on errands and more time socialising and career networking.

As the cohort of millennials (classified as being 18 to 34 years of age) enters the property market, agents and developers are producing a tailored approach to suit their jam-packed lifestyles.

This is supported by data from the Future Leaders Index 2015, where 65 per cent of millennials say they feel busy often or all of the time, and 61 per cent report having difficulty juggling all the elements in their lives.

Catering to millennials in the property market is increasingly vital for developers. According to 2015 Nielsen Research reported by Domain, it is estimated that this cohort will make up 43 per cent of buyers over the next three years.

To help millennials streamline everyday tasks, developer Oliver Hume Property Funds has introduced a Lifestyle Manager into their new North Melbourne apartment development, Nord.

The Lifestyle Manager is on-site to simplify tasks such as signing for parcels, online shopping, giving tradespeople access, organising dry-cleaning, assisting to organise social events within the building and recommending activities in the area, such as taking one of the apartment’s electric bikes for a ride.

“Younger people are busy with work and socialising, and tend to outsource many services in their lives,” says Oliver Hume Property Funds Executive Chairman Michael Duster.

“It’s said creative people work 17-hour days because their mind is always going, and they’re connected to work through their phones. For them, apartment living is all about the location and the convenient services on offer,” Duster says.

Images from Hayball.[/caption]The Lifestyle Manager concept will be rolled out across all of Oliver Hume Property Funds’ new developments, with residents given the opportunity to contribute their ideas as to how they would like the lifestyle manager to be a part of their experience.

It is not only the residents that will benefit. Investors can also have peace of mind knowing that the onsite Lifestyle Manager is maintaining the upkeep of the building, and taking care of leases.

Melbourne’s rapidly growing cohort of young professionals who work in the CBD are expected to most appreciate this added level of service for safety and security, particularly females that live alone (predicted by the ABS to comprise between 52 - 57 per cent of all people living alone by 2036).

Plan Melbourne anticipates that by 2031 there will be another 1.7 million jobs in Melbourne, one third of which will be in Melbourne’s central region, with adequate housing required to support new workers.

“Given young professionals are the dominant market in North Melbourne, providing these conveniences and benefits has been a key priority for Nord, as we want our residents to be free to enjoy their lives without excessive errands,” Duster says.

“We want all of our residents to have the best experience possible, and for landlords this means longer leases and happier tenants.”

The Lifestyle Manager also offers important psychological benefits for millennials, a group hungry for connection and interaction over tangible goods.

This is supported in Suncorp Bank’s most recent Australians’ Saving Habits Report, which found millennials’ motivation focused heavily on their social lives over possessions.

“While owning tangible goods like a property are far less important for younger generations, they still want a high quality place to live with lifestyle to match,” Duster says.

While high service apartment living in Melbourne is a relatively new phenomenon, in parts of the United States and Asia, people have been predisposed to this style of high-rise living for decades.

The introduction of a Lifestyle Managers signals Melbourne’s move to become a truly international city, with a level of resident service on par with international markets.

“As the Australian apartment market matures, the services provided to residents will evolve to an international scale,” Duster says.

“In order to truly be an international city, Melbourne must meet these standards, focusing on increased amenities, facilities and mixed-use projects, which is the direction we’ve gone with Nord,” Duster says.

Oliver Hume Property Funds has gone through a rigorous hiring process to find the perfect candidate for the role who can offer residents advice and knowledge of the North Melbourne area.

Images (c) Hayball

ResidentialAustraliaMelbourneSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
The Sydney developer is pushing ahead with a project it picked up following the collapse of Dyldam in 2020....
LATEST
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/oliver-hume-lifestyle-manager