The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
A one-day deep dive on office, retail, healthcare, childcare and alternative sectors
UPCOMING | COMMERCIAL REAL ESTATE SUMMIT
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
DevelopmentPhil BartschTue 14 Oct 25

Approval Heralds $500m New Era for Miami Beachfront

Miami Monarch Property Group Approval hero

High-end it certainly will be.

Just do the maths: a $500-million end value divided by just 45 luxury lowrise apartments—some of them a sprawling six times the average size of a new-built home in Australia.

On the beachfront strip in the shadow of the Gold Coast’s Magic Mountain, the green light has been given to Monaco Property Group’s hedonistic vision.

Led by developers Jonathan Grasso and Jay McPhee, its approved five-storey scheme features a U-shaped design by Koichi Takada Architects in collaboration with BDA Architecture.

Two, three and five-bedroom apartments—ranging from 237sq m to more than 1400sq m—will encompass a centrepiece 2200sq m communal lifestyle precinct with ocean views, including a bathhouse, fitness centre, resort-style pool and its own concierge service.

Penthouses crowning the development will incorporate private roof terraces, each with outdoor dining and lounge facilities, swimming pools, spas, adjoining sun terraces and landscaped seating areas.

Grasso said construction was slated to begin in early 2026, with completion expected in the third quarter of 2028.

“Our vision is to create a legacy project for the Gold Coast, one that not only honours the history of the site but also elevates its future, setting a new standard for coastal living in Australia,” he said.

A rendering of the $500-million luxury residential development approved for the beachfront site at Marine Parade, Miami.
▲ A rendering of the $500-million luxury residential development approved for the beachfront site at Marine Parade, Miami.

Touted as heralding a new era along the Miami beachfront, it will replace a two-storey 1960s-built holiday resort, formerly known as Nobby’s Outlook, on the 7284sq m holding at 122-130 Marine Parade.

The site is bordered by an 80m frontage to Marine Parade to the east and Nobby Hill—also known as Magic Mountain for a long-gone amusement park that once adorned it—to the west.

Monaco Property Group put its foot on the site this year and this month settled the site’s $70-million acquisition—one of the city’s biggest deals for a beachfront property for some time. 

It was bought from Melbourne-based Moose Toys boss Paul Solomon, who paid $23.75 million for the property in 2017, subsequently refurbishing and renaming it Nalu.

The approved redevelopment of the site by Monaco Property Group will give a nod to its lowrise predecessor by adopting its name—a word meaning “wave” in Hawaiian.

Grasso said the go-ahead from the Gold Coast City Council “marks an exciting milestone” for the future of the site, which has been circled by a throng of developers during the past four decades.

A rendering of the $500-million luxury residential development approved for the beachfront site at Marine Parade, Miami.
▲ A rendering of the residential project approved for the Miami site.

In 2010, the former ASX-listed Sunland Group put a $40-million offer on the table for the site but the deal was thwarted by a sole unit owner who refused to sell.

Monaco Property Group lodged its development application in April with a design statement describing its built form as having “sweeping curved edges wrapping in a U-shape inside the northern, western and southern side boundaries”.

“This project embraces the Miami context of lush landscape, open architecture, beachfront living and active lifestyle,” it said. “The building has been positioned so as to open out to the ocean and yet blend with the mountain behind.”

A planning report noted although Marine Parade largely had a three-storey height limit, there were several existing buildings that ranged from four to nine storeys.

“The character of Marine Parade is mixed and best described as representing a transitional phase as older traditional dwellings and unit buildings are making way for more contemporary built form incorporating a mix of substantial detached dwellings and multiple dwelling buildings of varying heights and scale,” it said.

ResidentialQueenslandGold CoastArchitectureApprovalProject
AUTHOR
Phil Bartsch
The Urban Developer - Writer
More articles by this author
ADVERTISEMENT
TOP STORIES
Long Bay Correctional hero
Exclusive

Time to Rethink: Fresh Bid to Unlock Prison’s Prime Site for Homes

Clare Burnett
7 Min
Inside NSW Housing Divide-Mosman
Exclusive

‘The Machinery Underneath is Broken’: Inside NSW’s Housing Divide

Vanessa Croll
9 Min
Exclusive

Queensland Decade of Gigaprojects a Developer’s Goldmine

Phil Bartsch
5 Min
Multiplex Moderna facility
Exclusive

Industrial Subsectors Win Investor Attention as Demand Blossoms

Clare Burnett
7 Min
Bee Bricks hero
Exclusive

Beyond Green: The Rise of Net-Positive Architecture in Australia

Clare Burnett
7 Min
View All >
Affordable & Social Housing

State Moves Ahead with Next Stage of Ascot Vale Scheme

Leon Della Bosca
Sponsored

How Can PBSA Developers Deliver More, Faster?

Partner Content
Long Bay Correctional hero
Exclusive

Time to Rethink: Fresh Bid to Unlock Prison’s Prime Site for Homes

Clare Burnett
Fifteen minutes from the Sydney CBD, an infamous jail could help meet housing targets. But the state sees a problem....
LATEST
Affordable & Social Housing

State Moves Ahead with Next Stage of Ascot Vale Scheme

Leon Della Bosca
3 Min
Student Housing

How Can PBSA Developers Deliver More, Faster?

Partner Content
6 Min
Long Bay Correctional hero
Exclusive

Time to Rethink: Fresh Bid to Unlock Prison’s Prime Site for Homes

Clare Burnett
7 Min
Hotel

Hobart’s Moss Hotel Plots $30m Expansion

Lindsay Saunders
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/miami-qld-approval-monaco-gold-coast