Melbourne’s Booming Greenfield Market Set to Moderate


Melbourne’s booming greenfield market continues to grab the attention of developers from across the nation, with two separate land parcels selling in Melbourne’s outer north and south-east for a reported $400 million.

Sydney-based developer Goldmate Group beat out the likes of Stockland and Frasers to acquire a 92-hectare site in Clyde North for $200 million, while Melbourne-based Zeng Xiong Lin has purchased a 600-hectare farm in Beveridge for $200 million.

The new developments could eventually accommodate 7,000 new homes with an estimated end value of more than $4 billion.

These two acquisitions are part of a wave of recent land grabs aiming to take advantage of surging lot prices and a limited supply of new homes.

Related reading: Victorian Farms to Grow 1bn Worth of New Suburbs

Melbourne-based developer Growland has also been active on Melbourne’s western growth corridor purchasing a 65-hectare site for $73 million in Tarneit and a 26.18-hectare site in Fraser Rise.

Developers ID_Land and Welsh Developments are independently developing two residential estates with an estimated end value totalling more than $190 million.

Related reading: Successful Development in Melbourne’s Greenfield Market

Stockland site

Market to Moderate

Melbourne’s growth corridors – which currently account for 40 per cent of the national land market, have not only seen a surge in new developments but also in median lot pricing.

Prices surged more than 28 per cent to $303,000 in 2017, with a further 7 per cent increase taking place over the March quarter.

The gain of $100,000 over the past 12 months has been the result of strong population growth, inadequate levels of new housing supply, planning bottlenecks, delays in getting key infrastructure into new estates and in some cases developer profiteering.

As it stands, Victoria’s population is rising by 2.3 per cent every year, with approximately 2,850 new arrivals every week seeking affordable housing.

Research from Victorian residential land sales and marketing agency RPM Real Estate Group reveals the current median lot price of $323,000 will moderate at around $350,000, as anything higher will quash the first home buyer market.

This trend is already evident in the south east where the current median of $353,700 has priced out many first home buyers.

This affordability crisis seems to be deepening with RPM revealing sales for the month of March fell 32 per cent from the same month a year earlier.

“Developers are coming to the party to get supply into the market with a product that buyers want, which is key to addressing housing affordability more so than demand-side incentives such as first-home buyers grant,” RPM head of communities Luke Kelly said.

Kelly said Melbourne’s outer west still offered good value for buyers, and, along with planned amenity, will appeal to a seemingly insatiable demand for new housing estates.


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