The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
FULL PROGRAM RELEASED FOR URBANITY-25 CONNECTING PROPERTY LEADERS ACROSS THE ASIA PACIFIC
FULL PROGRAM RELEASED FOR URBANITY-25 WHERE THE PROPERTY INDUSTRY CONNECTS
VIEW FULL AGENDADETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
8
print
Print
Sponsored ContentPartner ContentFri 15 Jul 22

Australian Prop-Tech Platform Powers Up Showroom Solution

Launched by AD Group in 2016, Development ID has quietly grown into a market-leading software solution powering some of Australia’s most prominent developers.

Since its inception, the dedicated off-the-plan prop-tech platform has facilitated the transaction of more than $8 billion in property sales.

Success for the business looks set to continue with its development presentation software Showcase 2.0 already receiving positive feedback from early-access users.

CBRE Residential managing director David Milton said Showcase 2.0 was an important asset for his sales team.

“We have employed Showcase with a number of our clients very successfully. The live stock list function is ideal for our business as we have multiple agents working across the same projects,” Milton said. 

“For a client like Deicorp, that we work with across four projects with many cross-sale opportunities, this system allows us to quickly and accurately attend to prospective buyers.”

Image of Development ID’s Manage software at the Tallawong Village display suite.
▲ Development ID’s Manage software at the Tallawong Village display suite. Source: AD Group.

Founded by Jordan Catalano and Tom Hywood in 2014, AD Group has gone from strength to strength by listening to the market and offering proven high-quality leads and sales solutions.

Their first property portal, Apartments&Developments, was formed at a time when there was no dedicated platform for off-the-plan property listings. 

As a result of its niche offering and business focus, Apartments&Developments has built an active and engaged audience who are specifically interested in buying new apartments and townhouses. 

Hywood said, “After we launched Apartments&Developments we noticed pretty quickly that the stock-management systems being used by our customers were generally very manual, and often put developers and project marketers at risk of sharing sensitive or outdated information.

“This is where Development ID came in. We wanted to provide our customers with a single source of truth for their stock management and project administration.”

Colliers’ Melbourne Showroom with Development ID Connect and Showcase technology. Source: AD Group.
▲ Colliers’ Melbourne Showroom with Development ID Connect and Showcase technology. Source: AD Group.

As one of the earliest adopters of the platform, Colliers has now fully integrated Development ID into their business for stock management and project administration.

Colliers Residential Victoria managing director Tim Storey said Development ID had been transformative for the business.

“In addition to providing a platform for end-to-end management for all the projects we are working on, the system also allows us to communicate, share information and transact with channel agents.

“We can then present the projects we are working on, through Showcase, in the best light possible.

“Development ID has improved our internal efficiencies, helping to elevate our service to our clients and key stakeholders.”

With Development ID’s stock-allocation function amassing thousands of monthly logins from channel agents, creating a marketplace was the next logical step.

Hywood said, “Development ID’s marketplace gives channel agents the ability to see existing projects and then request to sell the apartment or townhouse stock within”.

Colliers’ Victoria & Albert display suite
▲ Development ID’s Showcase software at Colliers’ Victoria & Albert display suite. Source: AD Group.

Showcase has been an evolving technological solution that has been offered by Development ID since 2019.

The latest version, Showcase 2.0, includes a suite of market-leading showroom capabilities. 

From LED walls to immersion rooms or even the ability to present anywhere in the world remotely to buyers, AD Group’s Showcase software is a real game-changer.

Just choose a level or zoom in on a particular floor plan to explore the different features, finishes and amenities available to buyers. 

Along with providing software solutions, AD Group’s team designs, procures, and installs the hardware aligned with the client’s creative vision for the display suite. 

In Queensland, Colliers Residential director Lily O’Connell has been using the Showcase software across several of her project campaigns since its launch in 2019.

“Showcase is sophisticated, yet easy to use and the Development ID team also offer great support,” O’Connell said.

With Showcase 2.0, AD Group has encapsulated the needs of the off-the-plan industry with its full suite of solutions and impressive capabilities.



The Urban Developer is proud to partner with AD Group to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

ResidentialAustraliaMelbourneProject
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Freecity’s $300m PBSA to Prove Worth of Modular at Scale

Leon Della Bosca
7 Min
Exclusive

Billbergia’s John Kinsella: Whiskey, Fun and a Fear of Heights

Vanessa Croll
8 Min
Exclusive

Paperwork to Plate: The Rise of Brisbane’s Midtown

Taryn Paris
6 Min
Wel Co's Thornhill Park, 40km west of the Melbourne CBD.
Exclusive

Waiting for Victoria: Why Wel.Co says State Planning isn’t Working

Marisa Wikramanayake
6 Min
Woods Bagot Principal Alex Hall and Penny Place Adelaide
Exclusive

Amplified Affordability: Woods Bagot Cracks Housing Cost Code

Leon Della Bosca
8 Min
View All >
Irongate Minchinbury Cold Storage
Industrial

Irongate Adds Cold Storage Deal to $350m Industrial Play

Vanessa Croll
Exclusive

Freecity’s $300m PBSA to Prove Worth of Modular at Scale

Leon Della Bosca
Surfers Paradise Jinding Revised DA hero
Development

Tide of Tower Tweaks to Stack Up Gold Coast Projects

Phil Bartsch
Surfers Paradise, Palm Beach … myriad revised plans are being filed to counter prevailing challenges and ensure plans st…
LATEST
Irongate Minchinbury Cold Storage
Industrial

Irongate Adds Cold Storage Deal to $350m Industrial Play

Vanessa Croll
3 Min
Exclusive

Freecity’s $300m PBSA to Prove Worth of Modular at Scale

Leon Della Bosca
7 Min
Surfers Paradise Jinding Revised DA hero
Development

Tide of Tower Tweaks to Stack Up Gold Coast Projects

Phil Bartsch
4 Min
Wesley Mission Uniting Church Affordable Housing Scheme Curtin ACT
Build-to-Rent

Wesley Mission Plots $46.5m ACT Housing Precinct

Leon Della Bosca
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/leading-australian-prop-tech-platform-powers-up-showroom-solution