The Reserve Bank of Australia’s decision earlier this month to again raise the cash rate highlighted the challenging times in which developers are launching their products to market.
It also means that it is crucial to effectively target the right people who can and are willing to take on new homes.
Boutique marketing agency We Love Leads (WLL), is having major success using AI-enabled, data-driven decision-making and targeted campaigns, ensuring properties are seen by the right audience at the right time.
“You can get caught in the weeds with digital marketing,” founder Kellee Cruse said.
“We empower property developers, marketing managers and agents so they can then focus on what they’re best at—delivering and selling developments.”
Her award-winning team of digital marketing strategists are helping free property professionals from the worry that they’re losing valuable time in this uncertain climate to connect with current buyers.
Cruse said she had found that with the end of the financial year upon us, businesses are booking in lead generation campaigns before June 30 to enjoy tax breaks on her service but, more importantly, to get ahead of the competition with a solid digital marketing lead gen strategy for the coming financial year.
In this climate, getting on the front foot to digitally mine for “ready buyers” will give developers an edge ahead of an unfolding, volatile property market.
Cruse said that understanding customer personas for active buyers is essential to property sales success as is not throwing away money on the wrong online audiences.
“We use granular data targeting,” she said, “starting with the basics and building out customer personas using key demographics; marital, children, pet ownership status, location, online group members, lifestyle interests, property buyer wish lists and budget capability.”
Pre-empting online searches and getting into the minds of Google searchers is key to capturing high-intent buyer contact details.
Then retargeting those people is a vital part of the process.
Retargeting ensures you get back in front of those who have previously interacted with your ads or website landing page.
Developing communities is what developers do, but it is also a useful approach to lead generation, Cruse said.
And all this time and effort invested to generate a sizeable database doesn’t have to go to waste once a project has sold out.
Developers can repurpose the data they paid for and have a second bite of the cherry using these names for their next project via permission-based email newsletters.
“You’ve now got this community of people who want to hear about your project and new developments,” Cruse said.
“With We Love Leads, we’re helping you build a future bank of ongoing sales leads.
“Finding a digital agency like ours that is reputable, proven, transparent and expert in managing the entire campaign from start to finish is the key to lead generation success.
With the end of the financial year here, now is the time to invest in your lead generation capabilities.
We Love Leads offers a 12-month validity on all (three-month minimum duration) campaigns booked before June 30.
We Love Leads said it start leads flowing within seven to 10 days of campaign commencement.
Developers, agents and marketing managers can get in touch with We Love Leads and learn more at lovepropertyleads.com.au.
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