The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
JUST 12 DAYS LEFT UNTIL OUR FLAGSHIP CONFERENCE JOIN MORE THAN 550 ALREADY ATTENDING
JUST 12 DAYS TO GO UNTIL URBANITY-25 550+ ALREADY ATTENDING
REGISTER NOWDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
5
print
Print
OtherWed 16 May 18

How to Showcase Your Kitchen Brand

67b5cfc1-2bb8-466f-a56d-01694c9d85df

In a highly-competitive market, having an established project marketing plan is critical in gaining awareness and converting clients to purchases.

Often project marketing covers displays, local area advertising, digital marketing and social media, but are you leveraging the power of other brands?

Why kitchen brands matter

Global kitchen brands invest millions of dollars annually in positioning their brand in the minds of clients.

Whether it’s to show affordability, design focus or luxury, kitchen appliances spend big across TV, print and online to get their message across. With this outlay comes significant brand awareness, which your project can leverage for it’s marketing.

“Being able to integrate your kitchen appliance brands into your marketing is a smart of way of tapping into the halo effect," ILVE marketing manager Daniel Bertuccio said.

"This means that the perception of the appliance brand will influence the perception of your own project."

Here are three ways that you can use kitchen appliance brands in your marketing.

Custom brochures for your display

Print brochures are still a critical component for your project displays. The project brochure keeps your development front of mind for potential clients who visit the display or research online.

Supplying kitchen appliance content will showcase the great brands that you have chosen, enhancing the potential for the brand halo effect. In addition, some brands are able to create custom brochures that highlight the individual products that are used in your development, providing another point of difference.


Showcasing kitchen brands online

Digital marketing is one of the most cost effective mediums for project marketing. Nearly all developments will feature a website, alongside a dedicated social, display and search marketing program.

This is a great opportunity to include your kitchen appliance brands across your website and posting dedicated social messages that highlight the quality appliances your project uses. Combining these elements provides a diversified approach to your marketing.


Harnessing images and renders

High quality renders are the primary visual method for bringing your project to life. You can make your renders even more effective by highlighting the quality appliances that you are implementing within your project’s kitchen.


Integrating brands with print advertising

Even with the rise of digital and social marketing, traditional print advertising still provides an effective medium to reaching prospective clients. While there are creative limitations, including an appliance logo still allows you to tap that all persuasive brand halo effect.

By combining these elements, you can make your chosen brands work for you.


The Urban Developer is proud to partner with Winning Commercial to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.

OtherInternationalMarketingSector
ADVERTISEMENT
TOP STORIES
GYG EDM
Exclusive

GYG Reveals Real Estate Tactics Behind 1000-Store Growth Plan

Clare Burnett
7 Min
Kurraba Point 93 Kurraba Road TUD PLUS
Residential

Council Over Court: How HFO Won Rare North Sydney Approval

Vanessa Croll
7 Min
Exclusive

Why Sentinel is Betting Big on Olympic City Office Sector

Phil Bartsch
5 Min
The Port of Brisbane has released its Vision 2060 which details the need for inland rail connectivity
Infrastructure

Brisbane Port’s $15bn Future Faces One Big Obstacle

Renee McKeown
5 Min
Freecity Rouse Hill triple towers 2 Tempus Street
Exclusive

Freecity Takes Covers Off $330m Triple Towers in Sydney’s North-West

Leon Della Bosca
5 Min
View All >
The entrance to 88 North Terrace Adelaide, the site of a new student tower at Holy Trinity Church
Student Housing

PBSA Highrise Greenlit for Adelaide Church Carpark

Renee McKeown
Sponsored

Covering the Gaps: How iCreate Fixes Common Developer Marketing Traps

Marisa Wikramanayake
GYG EDM
Exclusive

GYG Reveals Real Estate Tactics Behind 1000-Store Growth Plan

Clare Burnett
The man helping drive Guzman y Gomez’s expansion target shares the chain’s approach to where, why and when it builds...
LATEST
The entrance to 88 North Terrace Adelaide, the site of a new student tower at Holy Trinity Church
Student Housing

PBSA Highrise Greenlit for Adelaide Church Carpark

Renee McKeown
2 Min
Development

Covering the Gaps: How iCreate Fixes Common Developer Marketing Traps

Marisa Wikramanayake
4 Min
GYG EDM
Exclusive

GYG Reveals Real Estate Tactics Behind 1000-Store Growth Plan

Clare Burnett
7 Min
Rider Levett Bucknall's latest Construction Market Update for Q2, 2025 shows that overseas conflict is creating supply chain disruption and increased construction costs.
Construction

Supply Chains Battered as Overseas Conflicts Rage On

Marisa Wikramanayake
4 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/how-to-showcase-your-kitchen-brand