The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
3
print
Print
Sponsored ContentPartner ContentFri 03 Mar 23

How 3D Experiences Maximise Sales in 2023

In recent years, the real estate industry has witnessed a significant shift towards the use of interactive 3D experiences to enhance sales and engagement with potential buyers and tenants.

Gone are the days when traditional 2D floor plans and static images were enough to convey a property’s true potential. 

In this article, we’ll explore the benefits of using 3D experiences such as 3D models, virtual tours, and digital twins, and how they can help you maximise your real estate marketing efforts.

Visualising and selling a property before it’s built


One of the most significant benefits of digital, interactive 3D experiences in real estate is the ability to visualise and sell a property before it is even built.

This is particularly useful in the early stages of development, where the property is still in the planning and design phase.

With immersive 3D experiences such as interactive 3D models and 360-degree tours, developers can provide buyers and tenants an accurate and realistic representation of the property before construction even begins.

This is especially helpful for selling off-the-plan developments, allowing buyers to see the space from any angle, get a feel for the layout, and understand how the space will flow.

Lendlease is a prime example of a company that succeeded in this regard, as they were able to attract tenants to their high-end commercial development in Melbourne’s CBD well before its completion.

They achieved this through the use of elaborate 3D models showcasing the interior and exterior of the building and its surroundings.

An example of Snaploader's virtual real estate marketing technology.

Enhancing engagement with future buyers and tenants


Another benefit of using 3D experiences in real estate is the ability to enhance engagement with future buyers and tenants.

By providing immersive digital experiences such as virtual tours and video fly-throughs, real estate agents can give potential buyers and tenants a sense of the property’s interior and exterior layout, features, fixtures, and fittings.

This increased level of engagement can help to build a stronger emotional connection with the property, leading to more inquiries and qualified leads.

Selling and marketing your real estate globally


Digital 3D experiences also offer the ability to sell and market your real estate globally, reaching a wider audience than traditional property marketing methods.

By providing 360-degree views of the property, potential buyers or tenants across different geographical locations can experience the property in a more interactive and immersive way, without having to physically visit the property.

This is particularly useful for developers or agents who are looking to attract foreign investors or buyers, as they can showcase the property’s potential to a wider audience, regardless of their location.

An example of an US-based real estate agency that did this particularly well during the pandemic is Stream Realty in Austin.

They were able to captivate potential customers for their Class-A distribution warehouse space by using tailor-made virtual models and fly-through videos, enabling remote engagement.

An example of Snaploader's digital real estate marketing technology.

Making your real estate marketing stand out


With the increasing competition in the real estate industry, it is essential to differentiate your marketing efforts to capture the attention of potential buyers or tenants.

Virtual 3D experiences provide a unique and interactive way to showcase properties, which can help to make your marketing more engaging and memorable, ultimately leading to more successful sales or leasing agreements.

Streamline the development approval process


Finally, digital 3D experiences such as 3D models and digital twins can also help to get development approvals faster from the government.

With accurate and detailed 3D models of proposed developments, architects and developers can provide a more comprehensive and detailed overview of the project.

This can help to streamline the approval process and reduce the likelihood of delays or rejections.

For example, Australian construction and development company, Hindmarsh, was able to successfully utilise comprehensive virtual 3D solutions to accelerate the Woden Green residential precinct project in Canberra.

How to get started with virtual 3D experiences


When it comes to creating 3D experiences for real estate, Snaploader is the leading provider of high-quality and affordable solutions to maximise sales and leasing opportunities.

Snaploader’s interactive 3D experiences for real estate include interactive 3D models, digital twins, video fly-throughs, and 360-degree tours and are available for residential, commercial and industrial properties.

Snaploader has enabled over $3.5 billion in sales for companies of all sizes. Get in touch for a free quote today: www.snaploader.com



The Urban Developer is proud to partner with Snaploader to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

OtherResidentialIndustrialAustraliaMelbourneCanberraOther
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
The Dorcas Street project replaces demolished walk-ups with 131 modern apartments, the first step in a multi-stage redev…
LATEST
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/how-3d-experiences-maximise-sales-in-2023