Property developers can now promote their projects directly to the booming downsizer market, thanks to the launch of a major new feature on Australia’s leading over 50s real estate portal.
Downsizing.com.au has launched its New Developments website section, which showcases newly-built and off-the-plan downsizer-friendly residential and retirement property projects.
“With Australian real estate values rising strongly—in the big population centres of Sydney and Melbourne—downsizing is very much back on the agenda for many over 50s looking to cash in on their home equity,” Downsizing.com.au co-CEO Amanda Graham said.
“A new younger generation of baby boomers and empty nesters, who may have deferred selling up during the market downturn, are now back in the game.
“This is a prime time for retirement and residential developers to target downsizers, who are looking at shifting from their suburban family home and moving into a more convenient and low-maintenance home.
“This new website section specifically caters to these developers, by allowing them to showcase their project in the best possible light and promote it to their target market, to help generate qualified leads.”
Each development project featured in the New Developments section is supported by a premium-level listing, which allows potential buyers to see detailed information and photographs about the overall project and individual dwellings.
All projects listed in the section will also enjoy audience amplification—co-ordinated by Downsizing.com.au - across a range of digital platforms.
The launch of the New Developments website section follows the release of new analysis and statistics in early 2020, which have underlined the continued strength and growth of Australia’s downsizing market.
The Property Council of Australia released a quarterly industry sentiment survey in January, which revealed that the retirement housing industry has the healthiest 2020 capital growth outlook of any property sector.
Independent global property consultancy Knight Frank released a research report in February which said the strong demand from downsizers seeking easily maintainable prime properties close to city centre locations was one of nine global trends
Market analysts in January stated that rising demand for detached homes and excess new apartment stock meant downsizers have entered 2020 in a commanding market position.
In addition, Downsizing.com.au released figures showing strong website growth in 2019.
These figures showed that listing page views grew by 81 per cent, to 15.4 million, on top of a 53 per cent increase in website visits.
Graham also announced that Lisa Hutchinson had been appointed as Downsizing.com.au’s general manager—partnerships. Hutchinson was previously the head of sales at Domain for 14 years.
Hutchinson said she was already developing new partnerships and products to help drive mutual revenue and audience growth opportunities.
“We expect the New Developments website section will be the first in a series of upcoming product launches,” Hutchinson said.
“Downsizing.com.au is in the right place at the right time, when it comes to Australia’s changing demographics and real estate market.
“The company is doing a great job servicing the new generation of Australians who are entering their pre-retirement and retirement years and want to find a great home, secure their financial future and celebrate life.
“We are keen to partner with the real estate industry and other commercial providers who are keen to service this new breed of retirees and the baby boomer market.”
For more information about Downsizing.com.au, please click here.
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