The real estate market is booming on the back of a Covid-fuelled shot in the arm, low interest rates and high demand, pushing prices sky high.

And while the real estate agents used to be behind-the-scenes making the deals, an increasing number are building themselves a public profile, spending some of their commissions on self-promotion. Some are even emulating rock stars, rather than licensed professionals, in a bid to stand out from the pack.

The most recent example is the Amazon Prime series Luxe Listings Sydney, featuring well-known faces on the Sydney real estate scene Gavin Rubinstein, D’Leanne Lewis and buyer’s agent Simon Cohen.