Castle Group Merges with Urban Agency to Scale Reach

Western Sydney property developer Castle Group and channel sales agency Urban Agency have announced the companies will merge under the Castle Group banner to grow its scale, purpose, and market presence.

Urban Agency was co-founded and is co-led by Castle Group’s group chief executive, Ritchie Perera, and Urban Agency managing partner Howin Chui.

Perera said, “Under the Castle Group umbrella, we’re forming one of the largest and most effective channel networks in Western Sydney’s property market.

“This means greater opportunity, choice and impact for families across the region.”

Castle Group chief executive Ranisha Clarke said the merger would allow Castle Group to operate at scale, enhance market reach and accelerate sales velocity across its growing portfolio of residential projects.

“This merger significantly strengthens our sales and marketing capability to support Castle Group’s growing development pipeline,” Clarke said.

Chui said the merger with Castle Group would greatly benefit Urban Agency’s network of more than 250 external real estate agents, who would have access to a larger platform and Castle Group’s $1.7 billion residential development pipeline.

“Agents will find it easier to work with the company, access stock and support their customers.

“It will take time for the merger to take effect, and our focus will be on ensuring a seamless transition for agents and customers.”

Chui will step into the new role of head of business development (Asia) at Castle Group, where he will spearhead the expansion of the company’s presence across Asian markets, forging new partnerships and growth pathways. 

More information regarding the merger can be found at castlegroup.com.au

The Urban Developer is proud to partner with Castle Group to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

About Castle Group 

We are a leading residential land developer in Western Sydney, specialising in low and medium-density land subdivisions in growth areas in Sydney’s north west and south west. Since 2014, we have developed or value-added and sold projects with an end value exceeding $1 billion. Castle Group has amassed a project pipeline valued at more than $1.7 billion to be delivered by 2030 (October 2025). Castle Group’s latest project, Solara Residences, is a boutique sized community in Schofields that is scheduled to officially launch in early 2026.