Active Spaces a Major Drawcard for Buyers

As developers focus on creating lifestyle-driven developments, there has been a huge shift of focus to active parks.

Active parks have not only proven to attract buyers, increase land value and increase house prices but they also become a buzzing social hub for the community.

For the active spaces to be successful, the design needs to focus on creating a space where the whole family can spend the day soaking up the sunshine, being active, playing, spending time together and most of all, having fun.

From toddlers right through to seniors, it is essential the active space engages all generations, drawing them to the development. Playgrounds, outdoor fitness equipment and sports courts are the perfect solution for whole family fun.

Not just a space where the whole family can play, active spaces also provide economic and social benefits for the surrounding community, the council and the developer.

First-home buyers and young families are one of the key target markets for residential developments. Playgrounds and outdoor fitness parks play a major role in attracting this market and are an integral part of their buying decision.

In Queensland, Stockland strategically placed playgrounds at their Baringa sales centre at their Aura estate and are reaping the benefits.

“The incredible Aura Treehouse and Aura Pedal Park playgrounds by Urban Play has assisted in positioning us as an attractive residential proposition to young families and first home buyers,” development manager Hannah Madill said.

“The playspaces have not only been a major draw-card for our key target markets but they have also been an excellent way for the local area to come and explore Aura and experience our community.”

As our cities transition into higher-density living, open and green space becomes more desirable in the property market — increasing house prices located near green and public space.

A recent study by a Melbourne university found that houses in a 300-metre proximity to a playground had an increased value of approximately $30,000 compared to those that were not.

Our increasingly sedentary lifestyle and the rise of technology has a direct impact on health and wellbeing across multiple generations. Active spaces that incorporate a playground and fitness equipment help to combat rising obesity levels and promote active, outdoor play for children and adults.

They contribute to children’s physical and mental development helping to grow healthy, happy and confident children. A well-designed active space creates a buzzing social hub within a community and encourages interaction of new community members and people from different social and cultural demographics.

It becomes a space where friendships are formed, a venue for social cohesion and fosters community engagement.

Active spaces become the beating heart of a community and provide the necessary foundations for economic, social and physical growth.

Click here to see more active spaces in developments.

Visit Urban Play for more information or to talk to a play consultant for your next project.

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