The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Interested in a Corporate TUD+ Membership? Access premium content, site tours, event discounts and networking opportunities
Interested in a Corporate Membership? Access exclusive member benefits today
Enquire NowEnquire
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Partner Lab
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
37
print
Print
ResidentialPartner ContentWed 15 May 19

Active Spaces a Major Drawcard for Buyers

de5fb548-bb88-4d9a-84b8-0cf074846882

As developers focus on creating lifestyle-driven developments, there has been a huge shift of focus to active parks.

Active parks have not only proven to attract buyers, increase land value and increase house prices but they also become a buzzing social hub for the community.

For the active spaces to be successful, the design needs to focus on creating a space where the whole family can spend the day soaking up the sunshine, being active, playing, spending time together and most of all, having fun.

From toddlers right through to seniors, it is essential the active space engages all generations, drawing them to the development. Playgrounds, outdoor fitness equipment and sports courts are the perfect solution for whole family fun.

Not just a space where the whole family can play, active spaces also provide economic and social benefits for the surrounding community, the council and the developer.

Active parks have not only proven to attract buyers, increase land value and increase house prices but they also become a buzzing social hub for the community.


First-home buyers and young families are one of the key target markets for residential developments. Playgrounds and outdoor fitness parks play a major role in attracting this market and are an integral part of their buying decision.

In Queensland, Stockland strategically placed playgrounds at their Baringa sales centre at their Aura estate and are reaping the benefits.

“The incredible Aura Treehouse and Aura Pedal Park playgrounds by Urban Play has assisted in positioning us as an attractive residential proposition to young families and first home buyers,” development manager Hannah Madill said.

“The playspaces have not only been a major draw-card for our key target markets but they have also been an excellent way for the local area to come and explore Aura and experience our community.”

As our cities transition into higher-density living, open and green space becomes more desirable in the property market — increasing house prices located near green and public space.

First-home buyers and young families are one of the key target markets for residential developments. Playgrounds and outdoor fitness parks play a major role in attracting this market and are an integral part of their buying decision.


A recent study by a Melbourne university found that houses in a 300-metre proximity to a playground had an increased value of approximately $30,000 compared to those that were not.

Our increasingly sedentary lifestyle and the rise of technology has a direct impact on health and wellbeing across multiple generations. Active spaces that incorporate a playground and fitness equipment help to combat rising obesity levels and promote active, outdoor play for children and adults.

They contribute to children’s physical and mental development helping to grow healthy, happy and confident children. A well-designed active space creates a buzzing social hub within a community and encourages interaction of new community members and people from different social and cultural demographics.

It becomes a space where friendships are formed, a venue for social cohesion and fosters community engagement.

Active spaces become the beating heart of a community and provide the necessary foundations for economic, social and physical growth.

Click here to see more active spaces in developments.

Visit Urban Play for more information or to talk to a play consultant for your next project.


The Urban Developer is proud to partner with Urban Play to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.

ResidentialAustraliaArchitectureSector
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Brains, Balls and Determination: How Salvo Property Has Shaped Melbourne’s Skyline

Marisa Wikramanayake
5 Min
Fraser and Partners founder Callum Fraser
Exclusive

Saving Our CBDs: Architect’s Blueprint Paves Way for Office-to-Resi that Works

Leon Della Bosca
8 Min
Exclusive

Watchdog’s Court Loss Throws Spotlight on Union Balancing Act

Clare Burnett
6 Min
Time and Place's The Queensbridge Building at 90 Queens Bridge Street in Melbourne's Southbank.
Exclusive

Innovation Keeps Time & Place’s Southbank Skyscraper Rising

Marisa Wikramanayake
6 Min
Breathe Architecture founder Jeremy McLeod in front of his Featherweight Home design
Exclusive

Nightingale Founder’s Bid for Affordable Architectural Kit Homes

Leon Della Bosca
7 Min
View All >
Exclusive

Brains, Balls and Determination: How Salvo Property Has Shaped Melbourne’s Skyline

Marisa Wikramanayake
PBSA DA Hindmarsh Square student accomodation tower
Student Housing

Student-Friendly Adelaide Draws 35-Storey PBSA Proposal

Renee McKeown
Westmead Gene Technologies Building EDM
Life Sciences

Plans for $272m Parramatta Biomedical Facility Go Public

Clare Burnett
The proposal for the gene therapy precinct at Westmead comes as sector investment continues to ramp up…
LATEST
Exclusive

Brains, Balls and Determination: How Salvo Property Has Shaped Melbourne’s Skyline

Marisa Wikramanayake
5 Min
PBSA DA Hindmarsh Square student accomodation tower
Student Housing

Student-Friendly Adelaide Draws 35-Storey PBSA Proposal

Renee McKeown
3 Min
Westmead Gene Technologies Building EDM
Life Sciences

Plans for $272m Parramatta Biomedical Facility Go Public

Clare Burnett
3 Min
Novus on Victoria Chatswood
Build-to-Rent

Novus Plots Second BtR Tower for Chatswood

Renee McKeown
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/benefits-of-active-space