Since the release of online virtual tours and real time sales centre technology, there has been a disconnect between the quality of high-end static 3D images and what potential buyers see in more immersive and interactive mediums.
Virtual tours have either been very disjointed and only feature room-to-room interactivity or, in relation to real-time game technology, very hardware reliant and not at the same high-end feel as their 3D image counterparts.
The launch of ArchviewVR allows clients to explore spaces in real-time through their web browser on any device with the same quality of static 3D marketing renders, also allowing vendors to leverage their current 3D rendering suppliers.
With a range of features including immersive walkthrough mode, hotspots, option switching, unlimited screenshots, 3D floorplan view and more, ArchviewVR is a feature rich platform suitable for any unbuilt project, a spokesperson said.
As a platform that aims to market itself towards 3D visualisation studios and branding agencies, ArchviewVR said it wants to bring awareness to property developers, designers, architects, and real-estate agents who want to integrate the platform into their current 3D off-the-plan property marketing pipelines.
“Other technologies such as Cardboard VR Googles, headsets with hand controllers and touch screen kiosks have been used in the past to immerse buyers but unfortunately require prohibitively expensive hardware to run and cannot be easily shared online,” they said.
ArchviewVR, being web-based, can be embedded in any website or promoted on traditional property buying and selling portals such as realestate.com.au or domain.com.au giving projects a huge advantage.
“Many of our clients (of rdvis 3D Rendering Studio) have expressed their desire to move into the online interactive space but have always been hesitant due to what they have seen in the past,” rdvis director and ArchviewVR founder Robert Dukes said.
“They see low polygon game-style technology that doesn’t reflect the high-end visuals they have come to expect from using the best 3D rendering studios to market their projects, or they see technology that is outdated, clunky or limited to physical locations to immerse their buyers with the added external hardware costs.
“We have worked for the past few years on these concerns from our clients and developed the ArchviewVR platform as a steppingstone into the online interactive space without the compromises on quality allowing them to see their projects in a new light and have their current 3D rendering partners take full advantage of our software.”
Typically, static images are the go-to for property marketing with realtime game engines and high-end videos not being in every project marketing budget.
ArchviewVR positions itself in the in between these mediums, taking advantage of already created 3D stills and allowing clients the ability to increase their reach and expand their marketing tools with innovative immersive technology.
With ArchviewVR clients can view spaces at various times of day or show multiple schemes, all the while being easy for users to pick up and navigate on any device and as an online platform has the ability to integrate with your current marketing processes.
With the rise of social media platforms playing a huge role in property marketing and sales, having an immersive virtual tour that you can take unlimited number of screenshots and video from any angle and location is invaluable.
Virtual tours are not new to the off-the-plan real-estate space, but typically they have been disjointed, hard to navigate and even with recent technological advances in computing power they are still a much lower quality and feel very game like.
With the technology to explore an off-the-plan development in a Matterport style of way, ArchviewVR can even be used as a design tool to help iron out pedestrian level issues with floorplans and designs, saving money and time before a project has commenced construction.
Having to wear VR headsets limits the potential buyer by making them feel uncomfortable and is known to be a barrier when converting sales due to its overall awkwardness.
ArchviewVR being accessible on a tablet, phone and web browser allows buyers who are unable to travel to sales centres the chance to experience an immersive emotional connection with their investments when viewing off-the-plan real estate without compromising comfort and quality.
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