The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
Sponsored ContentEditorial DeskWed 09 Mar 22

ArchviewVR Brings Buyers in to Off-the-Plan Projects

ArchviewVR hero march 2022B

Since the release of online virtual tours and real time sales centre technology, there has been a disconnect between the quality of high-end static 3D images and what potential buyers see in more immersive and interactive mediums.

Virtual tours have either been very disjointed and only feature room-to-room interactivity or, in relation to real-time game technology, very hardware reliant and not at the same high-end feel as their 3D image counterparts.

The launch of ArchviewVR allows clients to explore spaces in real-time through their web browser on any device with the same quality of static 3D marketing renders, also allowing vendors to leverage their current 3D rendering suppliers.

With a range of features including immersive walkthrough mode, hotspots, option switching, unlimited screenshots, 3D floorplan view and more, ArchviewVR is a feature rich platform suitable for any unbuilt project, a spokesperson said.

As a platform that aims to market itself towards 3D visualisation studios and branding agencies, ArchviewVR said it wants to bring awareness to property developers, designers, architects, and real-estate agents who want to integrate the platform into their current 3D off-the-plan property marketing pipelines.

ArchviewVR aim to eliminate issues with current VR technology in the property sector.
▲ ArchviewVR aim to eliminate issues with current VR technology in the property sector.

“Other technologies such as Cardboard VR Googles, headsets with hand controllers and touch screen kiosks have been used in the past to immerse buyers but unfortunately require prohibitively expensive hardware to run and cannot be easily shared online,” they said.

ArchviewVR, being web-based, can be embedded in any website or promoted on traditional property buying and selling portals such as realestate.com.au or domain.com.au giving projects a huge advantage.

“Many of our clients (of rdvis 3D Rendering Studio) have expressed their desire to move into the online interactive space but have always been hesitant due to what they have seen in the past,” rdvis director and ArchviewVR founder Robert Dukes said.

“They see low polygon game-style technology that doesn’t reflect the high-end visuals they have come to expect from using the best 3D rendering studios to market their projects, or they see technology that is outdated, clunky or limited to physical locations to immerse their buyers with the added external hardware costs.

“We have worked for the past few years on these concerns from our clients and developed the ArchviewVR platform as a steppingstone into the online interactive space without the compromises on quality allowing them to see their projects in a new light and have their current 3D rendering partners take full advantage of our software.”

Typically, static images are the go-to for property marketing with realtime game engines and high-end videos not being in every project marketing budget.

Details levels from site plan to individual rooms are improved with ArchviewVR.
▲ Details levels from site plan to individual rooms are improved with ArchviewVR.

ArchviewVR positions itself in the in between these mediums, taking advantage of already created 3D stills and allowing clients the ability to increase their reach and expand their marketing tools with innovative immersive technology.

With ArchviewVR clients can view spaces at various times of day or show multiple schemes, all the while being easy for users to pick up and navigate on any device and as an online platform has the ability to integrate with your current marketing processes.

With the rise of social media platforms playing a huge role in property marketing and sales, having an immersive virtual tour that you can take unlimited number of screenshots and video from any angle and location is invaluable.

Virtual tours are not new to the off-the-plan real-estate space, but typically they have been disjointed, hard to navigate and even with recent technological advances in computing power they are still a much lower quality and feel very game like.

Buyers expect a high level of details and useability with technology thanks to gaming technology.
▲ Buyers expect a high level of details and useability with technology thanks to gaming technology.

With the technology to explore an off-the-plan development in a Matterport style of way, ArchviewVR can even be used as a design tool to help iron out pedestrian level issues with floorplans and designs, saving money and time before a project has commenced construction.

Having to wear VR headsets limits the potential buyer by making them feel uncomfortable and is known to be a barrier when converting sales due to its overall awkwardness.

ArchviewVR being accessible on a tablet, phone and web browser allows buyers who are unable to travel to sales centres the chance to experience an immersive emotional connection with their investments when viewing off-the-plan real estate without compromising comfort and quality.


The Urban Developer is proud to partner with ArchviewVR to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

AUTHOR
Editorial Desk
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
The property giant’s strategic shift to higher density is in full flight as details of two landmark projects are made pu…
LATEST
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/archviewvr-brings-buyers-in-to-off-the-plan-projects