Maintaining off-the-plan sales has been a huge challenge in the global Covid crisis—and one of the world's fastest-growing property technology companies, BoxBrownie.com has stepped up to meet it.
The proptech company has created the world's first menu-driven system for submitting renders, slashing production time and allowing marketers and developers to get their product to market faster.
Refining its suite of products to facilitate sales by harnessing the latest 360-degree render technology, BoxBrownie.com has now made it possible to create a 360-degree view of any room or area at a fixed price in just 14 days.
BoxBrownie.com co-founder Brad Filliponi said the technology was aimed at solving two main problems that surfaced during the pandemic period.
“First, designers were under pressure to create affordable photo realistic images to assist developers to make pre-sales and therefore secure the financial viability of the project—so we solved this, by creating fixed-price renders from $350.
“Secondly, partly-constructed new projects that would normally accept walkthrough inspections were having trouble getting potential clients to visit,” Filliponi said.
“Often, this was impossible due to coronavirus lockdowns, but using the online portal at BoxBrownie.com, these restrictions have been overcome by creating fully-furnished renders and 360-degree renders which we then stitch together to make a complete virtual tour.”
Instead of waiting for restrictions to lift, or for the display suite to be built as in pre-Covid times, more builders and developers are taking the display to the customer, using 360-degree render virtual tours of the development.
This technology allows a customer or client to view the property top to bottom in their own space, at their own pace—opening a project up to interstate and even international investors.
Now, it is possible for potential purchasers to immerse themselves in the unbuilt property: they can look in any direction and move from room to room; options can be added to switch between furniture styles or to remove furniture completely.
For display homes, the various developer finishing packages can be included, enabling the purchaser to toggle between different colours, floor finishes, and cabinetry—and clients can even have their own finishes and fittings included.
One of the main benefits of this online approach is that purchasers can inspect the project from the comfort of their own home or office.
They can tour the property at their own time without restriction 24-7, with an added benefit being that links can be shared with family and friends in remote locations.
Tips and hints to help get the best bang for your buck when it comes to 360-degree render virtual tours:
Take photos—preferably with either a 360-degree camera or drone—of the real-life window views of the new development, and if possible, placing it in the location where the render camera will be on the floor plan so the customer is looking at the real-life view, not just 3D modelling. This trick really helps lift the overall quality of the finished render.
Finalise the finishes and fixture schedules before your render editors start work, so you can provide them with reference images of the products that will be going into the property. They should be able to match the colour, the patterns, and the textures of your finishes and put the correct appliances in the property.
Additional Outputs are often overlooked, but really help to elevate a render virtual tour when selling apartments with different finish and fixtures schedules on offer. BoxBrownie.com can create an additional 360-degree render from the same spot and change the finishes and fixtures so your customer can choose the style they like best. It’s an effective way to upsell high-end appliances and finishes.
Take enough time to evaluate the perspective of each 360-degree render location. You can create real value when these are placed in the correct location, potentially seeing into multiple rooms, meaning you don’t need a 360-degree render in each location—saving you money.
Marketers are currently being encouraged to take steps to ensure interest generation thrives, not just survives, during restrictions and beyond.
To do this, ensure your renders are taking advantage of 360-degree photo-realistic options.
BoxBrownie.com has an offer for readers of The Urban Developer, with a free static render or a hefty discount on a 360-degree render to help you trial their services.
Learn more here. The offer ends next month.
Click here for the Botanica 360° Render Virtual Tour.
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