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Student HousingMarisa WikramanayakeWed 23 Jul 25

SP Setia Puts Foot on Carlton’s Largest Development Site

SP Setia has bought the largest development site in Carlton, part of the former Grocon CUB project site.

Malaysia-based developer SP Setia has paid $114 million for a 6561sq m site in what has been labelled the largest development site transaction at Carlton for a decade.

The site at 185-195 Queensberry Street and 46-78 Bouverie Street is within the Carlton education precinct and next to Melbourne’s CBD. 

It has a permit for a mixed-use project of retail, residential and purpose-built student accommodation.

Setia bought the site in an off-market deal brokered by Cushman and Wakefield’s Leon Ma, Oliver Hay and Daniel Wolman with Colliers’ Tim Storey advising Setia. 

“SP Setia’s acquisition reflects a broader trend of renewed offshore capital inflows into the Australian property market, particularly in education-linked precincts,” Hay said.

The site is part of the former Carlton United Brewery site, previously owned by Grocon. 

Grocon sold the 557-591 Swanston Street part of the site to purpose-built student accommodation provider Scape for more than $20 million in 2015.

According to reports, Setia bought the block with frontage to Bouverie and Queensberry streets from a Chinese developer.

null
▲ Setia’s Melbourne luxury apartment project, Sapphire by the Gardens.

Setia owns the twin-tower project Shangri-La and the Sapphire by the Gardens at the corner of Exhibition and La Trobe streets in Melbourne’s CBD. Melbourne businessman Adrian Portelli paid $39 million for an apartment in one of the towers.

Shangri-La is undergoing final fitout and will be opened in 2026.

Setia also bought the office building at 383 La Trobe Street from Mirvac in May of 2024 for $88 million and has this month been granted amended planning permission for the 72-storey Atlas residential skyscraper project.

Student HousingMelbourneDevelopmentDeal
AUTHOR
Marisa Wikramanayake
The Urban Developer
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Article originally posted at: https://www.theurbandeveloper.com/articles/sp-setia-carlton-pbsa-mixed-use-acquisition-vic