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Sponsored ContentPartner ContentWed 20 Sep 23

Solving the Parcel Problem: East Brunswick Village

Drawing inspiration from the vibrant spirit of community living, East Brunswick Village (EBV) stands as a modern urban haven that encapsulates the essence of a sustainable village life.

Set on the backdrop of a region famous for its alternative arts, inner-Melbourne’s EBV offers a well catered array of amenities, including panoramic views from its rooftop gardens, secure parcel lockers and shared working spaces about 6km from the CBD.

The problem and solution


The modern landscape of online shopping has ushered in unparalleled convenience, altering the way that we acquire our essentials. But within this era of ease, a challenge has arisen, particularly for those residing in apartment complexes.

The process of receiving packages has evolved into a logistical maze, involving the frustrating experience of organising the redelivery of a parcel or collecting it from a post office.

This isn’t an isolated issue—it’s a recurring theme across urban settings, an experience marked by inefficiency and a pressing need for resolution.

The surge in e-commerce has inundated apartment buildings with a torrent of packages, which has sparked a cascade of rescheduling and trips to the post office, a cycle that creates wasted time and needless complexity.

In order to solve this, East Brunswick Village has collaborated with Groundfloor parcel locker systems, embarking on a journey to reimagine the package-delivery experience.

The goal was clear: To counter the escalating tide of deliveries and amplify the quality of life for its inhabitants.

A big jump in online spending has inundated many apartment complexes with parcels.
▲ A big jump in online spending has inundated many apartment complexes with parcels.

Central to this transformation are Groundfloor’s modular locker systems—a comprehensive solution to the package predicament.

Through our seamless integration with the building software at East Brunswick Village, residents can now enjoy first-time delivery, every time.

The modularity of the system has allowed the Groundfloor system to grow twice since its original installation in 2019.

The addition of the extra towers has allowed the system to effortlessly accommodate the swelling village population and burgeoning package volumes.

Further, Groundfloor systems aren’t confined to a single function, rather, it embraces various roles.

Refrigerated lockers facilitate food delivery, ushering in a new era of culinary convenience. The integration with iBag dry cleaning services adds another layer of utility, enabling residents to have their garments expertly cleaned and returned—all orchestrated through the tapestry of Groundfloor’s infrastructure.

Groundfloor lockers in use at East Brunswick Village in Melbourne.
▲ Delivery received: Groundfloor parcel locker solutions at East Brunswick Village, Melbourne.

This partnership between Groundfloor and EBV is more than a logistical triumph, it’s a real-world solution that mirrors EBV’s commitment to improving the village’s sustainability and enhancing the villager experience.

East Brunswick Village is a shining example of how parcel lockers can solve the delivery problem in apartment buildings.

By partnering with Groundfloor, EBV has created a convenient and secure way for residents to receive their packages. The modular design of the Groundfloor system has allowed EBV to easily expand the system as needed, and the integration with the building software has made the process of receiving packages completely seamless. As a result, residents of East Brunswick Village can now enjoy peace of mind knowing that their packages will be delivered safely and securely, every time.

Groundfloor's lockers for parcel delivery in Melbourne.
▲ ABOVE: Groundfloor parcel lockers at East Brunswick Village. TOP: East Brunswick Village, Victoria, is a community solving the parcel problem.



The Urban Developer is proud to partner with Groundfloor to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers. 


About Groundfloor


Melbourne-based Groundfloor provides smart delivery lockers for managing deliveries in residential,  commercial buildings and mixed-use developments. Groundfloor systems accept deliveries from any delivery company or retailer, so tenants can provide convenient delivery and collection of parcels, mail, dry-cleaning and more. Groundfloor is integrated with leading portal companies forming an integral part of the smart building movement. If you would like to discuss how a Groundfloor solution can improve the tenant or resident experience in your building, click here.

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Article originally posted at: https://theurbandeveloper.com/articles/solving-the-parcel-problem-east-brunswick-village