The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
OtherTue 23 Jan 18

Reducing Fallover Through Data Integration with Social Garden's Michael Bird and Nik Sproal

628e1e06-3523-48a4-a83e-89bdf48d0c94

Michael Bird and Nik Sproal of Social Garden discuss reducing fallover through data integration and how developers and real estate agents can use this to create competitive advantage.

If you’d like to find out how well your data integration is facilitating the customer experience, test out our quiz and let us know if you have any questions.

Take the free quiz here.

Video Transcript

Mike: Hi, my name’s Mike Bird. I’m the CEO here at Social Garden with our property director, Nik Sproal. Today we’re talking about data integration and how developers and real estate agents can use it to drive competitive advantage through things like reduced fall over risk and post deposit conversion.

So, Nik, how can developers and real estate agents use data integration as a tool to drive those competitive advantages?

Nik: Look, if you think about it Mike, the key thing that’s going to drive that is the single source of the truth on your audience.

If you have all the right data points and all the right information about where each customers is on their journey, and a really detailed customer experience that has key handover points at each stage of the funnel.

Ultimately, what you’re going to do is proactively identify fallover problems, you’re going to be able to see how each audience is passing through the funnel and ultimately what’s going come out of that is a much more streamlined sales process that drives better revenue.

Mike: Yeah I mean for us, if we learned anything so far in this whole sales/marketing/digital piece is that leakage in the funnel can occur at all different points for our clients.

Whether it’s a reduction of leads or whether it's some stage in that process where, for example, marketing isn’t handing the leads across to sales at the right time — whether it’s too early or too late.

And it really comes down to the way that the analytics is structured and the way the data is integrated, which ultimately determines where the the leakages in that funnel occur.

Nik: Yeah, I think equally there’s a point where if the salesperson has done an amazing job of nurturing a prospect through to a deposit, and then when they’re handed over post deposit often there’s a keypoint where there’s an issue there.

So, it’s equally about data feeding back from other platforms into a CRM. For example, a construction platform coming back to the CRM to make sure that in that customer’s life cycle.

All the data is served in one spot so they can see where all those issues are occurring and not having that gap between one platform to the other.

Mike: And we see, time and time again, that that speed to call is such an important indicator for success as to whether that lead is going to go and convert so that’s really a good example of the data integration piece and how they influences the sales process.

Nik: Absolutely, I mean, I guess now we’re living in an environment where there’s multiple channels to market and people inquiring at all different stages in the buyer cycle.

So, there’s a lot of volume of leads coming through and if you don’t have system in place and the data integrity in place, so many of those are just going to fall over naturally because you’re not actually able to service them correctly.

Mike: And when you have friction there, where systems are not integrated, it creates a real barrier for the customers to have a smooth journey through.

Nik: And I think the key pain point off the back of that, is if that process isn’t working correctly, ultimately what happens is a bad customer review, which actually reflects on all those people doing their prospecting who are looking at you on those product review platforms, so it’s so critical to get that right.

Mike: Yeah totally. So we’ve made a quiz today that outlines and give you some insight in terms of where we're at in terms of data integration road map.

Test out the quiz and give us a call if you’ve got any questions. Cheers!

OtherInternationalTechnologyReal EstateOther
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
First projects named in a statewide plan to fast-track supply, including thousands of homes in a major growth region…
LATEST
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/reducing-fallover-through-data-integration-with-social-gardens-michael-bird-and-nik-sproal