Mercedes-Benz Rolls Up To Golden Triangle With New Showroom

Mercedes-Benz Brisbane, with parent company Star Auto Group, have announced a new project to be added to Brisbane's golden triangle.

Star Auto Group intend on transforming an existing building at 300 Adelaide Street into a new retail and commercial space, including a Mercedes-Benz Brisbane permanent pop up showroom plus café and restaurant.

The building's dining options will serve breakfast and lunch Monday to Friday and a dinner and bar offering on Thursday and Friday evenings.

The 22-storey building is currently experiencing a full refurbishment with the most notable upgrade being a feature three-level glass podium fronting Adelaide Street.

Mercedes-Benz Brisbane Dealer Principal Shane Parkins, who is overseeing the project said Mercedes-Benz Brisbane has been searching for a key position within the CBD to provide a touchstone point where existing and new customers can arrange a test drive and service bookings, or simply enjoy an exciting new food and beverage offering.

"With the increasingly busy lives that people lead we are trying to make it easier for them to reach us, especially those who work in the CBD and we see 300 Adelaide Street as the perfect opportunity to service our existing customers and introduce the lifestyle brand to a new group of people seeking a premium brand such as ours," Mr Parkins said.

The group’s portfolio also includes a new 12,500 square metre Vans Service & Parts centre at Eagle Farm, and is also currently building Australia’s largest Autohaus on Breakfast Creek Road, Newstead due for completion in 2018.

Working with architects Cottee Parker and ThomsonAdsett, who was responsible for the base building design, it will embody a striking design reflective of the great Autohaus’ of Europe with a car museum, showroom, restaurant and community event spaces.