Buyer Interest Grows As Swanston Central Prepares To Launch

Melbourne’s latest high end residential tower, Swanston Central, is set to officially hit the market in coming weeks.

Colliers International has been appointed as the marketing agent for Hengyi’s upcoming tower located at 168 Victoria Street, on the corner of Victoria and Bouverie Streets in Carlton.

Tim Storey, Colliers International Managing Director of Residential, said the official launch for the 70-level tower was imminent, with early interest already being fielded.

“This project will be extremely well received in the market,” Mr Storey said.

“With only limited marketing into China, and Asia more broadly, we will be concentrating on selling these stunning apartments primarily to the Australian market.

“This will be an iconic, high quality residential tower in an outstanding location, and we expect it to attract strong interest from the outset.”

A planning permit has been granted for a 70-level, Elenberg Fraser-designed tower, which will feature a multi-coloured facade that will change colour at different times of day.